Football fans say their choice of home
features, house layout and specific locations were influenced by
their ties to the sport.
SANTA
CLARA, Calif., Nov. 13,
2024 /PRNewswire/ -- About 1 in 5 NFL followers
say their loyalty played an extremely significant or highly
significant role in their home search process, and a majority (55%)
say that supporting a local team helps them feel more connected to
their community and neighborhood, according to new research from
Realtor.com®.
Among NFL fans surveyed, 18% say their loyalty highly or
extremely influenced their search for specific home features, such
as a covered porch or built-in bar, 20% say the same about house
layout or rooms, such as a basement or theater room, and 18% say
the same about specific locations, such as a certain city or
neighborhood near a stadium.
The survey found that community plays a large role in football
fandom. Among NFL fans, 66% say that having people in their
community or neighborhood support the same team makes watching
football feel more fun, 61% say supporting a local team was
important to them, and 55% say they feel connected to their
community and neighborhood because they support the same team.
"When it comes to NFL fans and the teams they support, a
connection to their community is a major driving force and
influence," said Charlie Lankston,
executive editor and real estate expert at Realtor.com®. "Creating
a home is about so much more than buying a physical property—it is
also about the community that we build around it. Our new survey
shows that football and NFL play a vital role in how we see that
community. And that team loyalty is actually less important to most
people than their home and the people who surround it. So much so
that nearly one-third of NFL fans would actually change teams if
they moved to a new city or state."
Team Loyalty
While good team performance is the reason
most cited by NFL fans for supporting a team (44%), personal
reasons matter almost as much. Among fans, 40% say the team
represents the city or state where they were raised, 39% say their
team loyalty was a family tradition, 38% say the team represents
the city or state where they currently live, and 29% say their
friends or community follow the team.
Where Are They Watching?
The survey found that most
NFL fans watch games at home. Of all followers, 67% report watching
games in a shared or multipurpose room, such as a family room or
living room, while 29% say they have a dedicated space for watching
games, such as a finished basement or theater room and just 4% say
they don't watch games at home.
Super Fans
About 1 in 5 who follow the NFL are what's
considered super fans, and their fandom was more influential in
their home search. When asked to think back to the last time they
searched for a home, 20% of respondents were either extremely or
highly influenced to look for a home with a layout or rooms
conducive to watching football, like a home theater, basement or
multi-purpose room, 18% were extremely or highly influenced to look
for a home with specific home viewing features such as covered
porch or built in bar, and 18% were extremely or highly influenced
to look for a home within a specific location, for example
neighborhoods close to stadiums or specific cities.
Generational Loyalty
Gen Z and millennial followers
were the most likely to say that their fandom influenced their home
search. Some 28% of Gen Z followers say they were highly influenced
to search for specific home features, while 29% of millennials say
they were highly influenced to look for specific house layouts or
rooms.
Methodology
This poll was conducted on
August 22-24, 2024, among a national
sample of 2,201 adults ages 18+. The survey was conducted online,
and the data was weighted to approximate a target sample of adults
in the U.S. based on gender, educational attainment, age, race and
region.
About
Realtor.com®
Realtor.com® is an
open real estate marketplace built for everyone.
Realtor.com® pioneered the world of digital real
estate more than 25 years ago. Today, through its website and
mobile apps, Realtor.com® is a trusted guide for
consumers, empowering more people to find their way home by
breaking down barriers, helping them make the right connections,
and creating confidence through expert insights and guidance. For
professionals, Realtor.com® is a trusted partner
for business growth, offering consumer connections and branding
solutions that help them succeed in today's on-demand world.
Realtor.com® is operated by News Corp [Nasdaq:
NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more
information, visit Realtor.com®.
Media Contact
Mallory Micetich,
press@realtor.com
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SOURCE Realtor.com