Organigram’s Popular SHRED Brand Surpasses $200 Million in Yearly Retail Sales
03 Avril 2024 - 2:06PM
Business Wire
Success of the brand owed to ongoing pipeline
of innovative products designed to delight consumers.
Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the
“Company” or “Organigram”), a leading licensed producer of
cannabis, celebrates a monumental achievement as its SHRED brand
surpasses the $200 million mark in yearly retail sales.1
SHRED revolutionized the cannabis industry in September 2020
when it launched as the first brand to offer high-quality,
convenient, milled flower in three bold flavour territories,
produced using only high-quality whole flower. By being the first
to market with this innovation, SHRED swiftly captured the
attention of consumers seeking convenience, quality, flavour and
value. From there, the brand expanded to include other popular as
well as innovative product categories such as pre-rolls, infused
pre-rolls, gummies, and hash, with its patent-pending, award
winning Rip-Strip hash.
“Underpinning SHRED’s great product lineup is its unique brand
positioning, one that continues to resonate deeply with cannabis
consumers across the country, " said Tim Emberg, Chief Commercial
Officer of Organigram. "Back in 2020, we recognized an untapped
niche in the industry and seized the opportunity to build and
deliver a bold new brand that set us apart from the competition.
But we didn’t stop there and continued to deliver an ongoing
pipeline of consumer-focused innovations such as Heavies IPRs,
Rip-Strip hash, and most recently, a whole-flower derived THCV
lineup, all designed to delight our self-proclaimed ‘SHRED-Heads,’’
he added.
"Our commitment to innovation is unwavering. We constantly
strive to push the envelope, delivering products that exceed
expectations and redefine industry standards, which is why we were
able to reach this significant milestone,” he concluded.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select Market and
TSX listed company whose wholly owned subsidiaries include
Organigram Inc. a licensed producer of cannabis, cannabis-derived
products and cannabis infused edibles in Canada.
Organigram is focused on producing high-quality, cannabis for
patients and adult recreational consumers, as well as developing
international business partnerships to extend the Company’s global
footprint. Organigram has also developed and acquired a portfolio
of legal adult-use recreational cannabis brands, including Edison,
Holy Mountain, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour,
Laurentian, Tremblant Cannabis and Trailblazer. Organigram operates
facilities in Moncton, New Brunswick and Lac-Supérieur, Quebec,
with a dedicated edibles manufacturing facility in Winnipeg,
Manitoba. The Company is regulated by the Cannabis Act and the
Cannabis Regulations (Canada).
Forward-Looking Information
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
changes to market conditions, consumer preferences and regulatory
climate and factors and risks as disclosed in the Company’s most
recent annual information form, management’s discussion and
analysis and other Company documents filed from time to time on
SEDAR (see www.sedar.com) and filed or furnished to the Securities
and Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
1 According to HiFyre data ending February 2024 for the previous
12 months.
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version on businesswire.com: https://www.businesswire.com/news/home/20240403254247/en/
For Media enquiries: Megan McCrae Senior Vice President,
Global Brands and Corporate Affairs megan.mccrae@organigram.ca
Organigram
For Investor Relations enquiries: Max Schwartz Director
of Investor Relations investors@organigram.ca Organigram
Organigram (NASDAQ:OGI)
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