SANTA
CLARA, Calif., Nov. 14,
2024 /PRNewswire/ -- Palo Alto
Networks® (NASDAQ: PANW), the global
cybersecurity leader, today revealed its perspective on the top AI
and cybersecurity trends for 2025. These predictions encompass
emerging threats, the impact of advancements in AI, automation and
strategic initiatives such as platformization that organizations
must embrace to bolster security measures and outpace
adversaries.
The rapid integration of AI has spawned unparalleled innovation,
but it comes with a critical caveat: Bad actors are looking for
ways to take advantage. As both attackers and defenders escalate
their use of AI, the cyber battleground will shift toward an
ongoing AI versus AI cyber arms race, where speed, adaptability and
sophistication will dictate the success of future cyber operations.
Alarmingly, according to PwC's 2024 Global Digital Trust Insights
survey, over 40% of business and technology leaders admit to
lacking an understanding of the cyber risks associated with
disruptive technologies like generative AI. As 2025 looms,
organizations are at a crucial juncture to bolster their
cybersecurity strategies in order to proactively secure their
digital transformation initiatives.
Nir Zuk, Founder and CTO, Palo
Alto Networks:
"We stand at the intersection of
human ingenuity and technological innovation, where the game of
cybersecurity has evolved into a high-stakes match. With AI
orchestrating cyberattacks like a skilled quarterback,
organizations can no longer rely on a passive zone defense. They
must embrace an offensive unified platform approach to stay ahead
in the game. The real advantage will go to the organizations that
can centralize their data, enabling AI outcomes we have yet to see,
and make the decisions now that will enable their security and
success for the future."
From the anticipated surge in high-impact cyberattacks to the
integration of quantum AI for energy-efficient solutions, these
predictions for 2025 serve as essential guidelines for
organizations to shape their cybersecurity strategies and maximize
the potential of AI technologies.
Palo Alto Networks 2025 AI and Cybersecurity
Predictions:
- Cyber Infrastructure Will Be Centered Around a Single
Unified Data Security Platform
In 2025, the cybersecurity
landscape will see a shift towards a unified data security
platform, enabling AI-powered analysis across code development,
cloud environments, and Security Operations Centers (SOCs) to
enhance defenses against AI-powered cyberthreats. This convergence
will be supported by MSSPs and VARs, guiding organizations to adopt
integrated security solutions that optimize resources and improve
overall visibility and efficiency, and ultimately outpace
attackers.
- The Data Advantage: Larger Incumbent Organizations Will See
Greater AI Success Than New AI Startups
In 2025, large
incumbent organizations with extensive customer bases and data
resources will hold a distinct advantage over new AI startups in
the cybersecurity landscape. These incumbents' access to vast
amounts of high-quality data fuels AI model performance, creating a
competitive edge. For new entrants, accessing similar data volumes
presents a considerable challenge. However, we predict that we'll
see more partnerships emerge between larger organizations and
emerging startups to drive accelerated AI advancements and
collaborative success.
- AI's Integrated Role in 2025: Establishing Trust, Adhering
to Governance and Reshaping Leadership in Security
Operations
As the number of threats continues to escalate,
the SOC will evolve so that advanced AI security analysts execute
the majority of detection and response workflows autonomously,
allowing human analysts to concentrate on high-IQ tasks that
require advanced analytics and strategic thinking. As part of this
shift - and while we await further advancements in AI governance
and global regulations - it will be crucial for organizations to
prioritize transparency and accurately track and explain the
decision-making process of AI systems.
- Enterprises Will Widely Adopt Secure Enterprise
Browsers
Consumer web browsers are inherently insecure with
95% of organizations reporting security incidents originating
from the browser across all devices. By adopting secure enterprise
browsers for work, organizations can implement stronger security
measures to protect against rising threats.
- In 2025, There Will Be More Focus on the Energy Impact of
AI, Including AI Used for Security
The explosive growth of
AI workloads has led to the growing number of data centers globally
that consume massive amounts of power. In the coming year, there
will be increased attention on the energy impact of AI, including
its use in cybersecurity. We're likely to see several techniques
take shape, such as energy-efficient AI models, quantum-based AI
frameworks, and even reducing point solutions into platforms, to
help mitigate the energy consumption challenges of AI.
- Debunking Quantum Security Hype: Managing Expectations and
Taking Action in 2025
While practical quantum attacks on
widely used encryption methods are not yet feasible, they are
likely to become possible within the next decade, prompting
organizations to prepare with a short-term quantum-resistant
roadmap and adopt quantum-resistant defenses to counteract
potential threats. Nation-state-backed threat actors are likely to
intensify their "harvest now, decrypt later" tactics, targeting
highly classified government data or highly valuable intellectual
property with the intent to access it as quantum technology
advances. CIOs can address any hype around this topic by
highlighting that, although significant progress has been made with
quantum annealing, military-grade encryption has not been
broken.
- The CIO and the CMO Are the Enterprise's New Dynamic
Duo
In the year ahead, the CIO and CMO must closely
collaborate on security, regulatory compliance, AI governance, and
responsible AI use to enhance operations, cybersecurity and
customer experience. Together they can successfully address
AI-generated content labeling, data privacy, and a host of issues
that will position this C-Suite dynamic duo as an integral
part of a company's security and success.
To learn more, read our blog or visit here to discover
what Palo Alto Networks leaders expect on AI and
cybersecurity in 2025.
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Facebook and Instagram.
About Palo Alto Networks
Palo Alto Networks is the
global cybersecurity leader, committed to making each day safer
than the one before with industry-leading, AI-powered solutions in
network security, cloud security and security operations. Powered
by Precision AI, our technologies deliver precise threat detection
and swift response, minimizing false positives and enhancing
security effectiveness. Our platformization approach integrates
diverse security solutions into a unified, scalable platform,
streamlining management and providing operational efficiencies with
comprehensive protection. From defending network perimeters to
safeguarding cloud environments and ensuring rapid incident
response, Palo Alto Networks empowers businesses to achieve Zero
Trust security and confidently embrace digital transformation in an
ever-evolving threat landscape. This unwavering commitment to
security and innovation makes us the cybersecurity partner of
choice.
At Palo Alto Networks, we're committed to bringing together the
very best people in service of our mission, so we're also proud to
be the cybersecurity workplace of choice, recognized among
Newsweek's Most Loved Workplaces (2021-2024), with a score of 100
on the Disability Equality Index (2024, 2023, 2022), and HRC Best
Places for LGBTQ+ Equality (2022). For more information, visit
www.paloaltonetworks.com.
Palo Alto Networks, Precision AI, and the Palo Alto Networks
logo are trademarks of Palo Alto Networks, Inc. in the United States and in jurisdictions
throughout the world. All other trademarks, trade names, or service
marks used or mentioned herein belong to their respective
owners.
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SOURCE Palo Alto Networks, Inc.