AIRPORT CITY BUSINESS PARK, Israel, June 10,
2013 /PRNewswire/ --
RRsat Global Communications Network Ltd. (NASDAQ: RRST), a
leading provider of comprehensive digital content management and
global distribution services to the television and radio
broadcasting industry, announced today that it will distribute the
MiCasa Network, a new provider of bilingual and bicultural
entertainment and music programming for Hispanic and Latino
communities in the U.S., to thousands of cable head-ends across the
US, Canada, Mexico and Central
America. According to the long-term agreement signed today
with the MCB Network Corp, which broadcasts the MiCasa Network,
RRsat will begin distributing the channel on July 1, 2013.
The goal of the agreement is to enable viewers throughout the
U.S., Canada, Mexico, and Central
America to access MiCasa's programming. The RRsat broadcast
solution for MiCasa Network utilizes a dedicated fiber that
connects MCB Network's Houston,
Texas studio to RRsat facilities in Hawley, Pennsylvania. From the Hawley facility, the channel is uplinked to
RRsat's C-band platform on the Galaxy 23 satellite positioned over
North America, enabling MiCasa to
reach thousands of cable head-ends, which serve over 50 million
households throughout North and Central
America, Canada and
Mexico.
Johnathan Gwyn, Chief Executive
Officer of MCB Network Corp, said, "We are committed to
bringing the MiCasa Network to all corners of the globe and
becoming the best Hispanic American network in the world. We are
excited to be working with RRsat, which offers comprehensive
distribution solutions that can help us achieve that
goal."
"Increasingly, networks are looking to target viewers
around the world, rather than in specific countries, and RRsat is
pleased that MCB Network chose to partner with us to achieve this
important goal," said Ohad Har-Lev, President RRsat
America Global Communications Network Inc. "We are committed to
helping MCB bring the MiCasa Network to millions of viewers in
the United States, Central America and beyond using RRsat
solutions.We look forward to working with MCB Network Corp
to help them maximize the number of viewers they reach worldwide
with high quality broadcasts."
About MCB Network
Corp
MCB Network Corp, broadcasting as MiCasa Network, will be a
leading source for bilingual and bicultural entertainment and music
for Hispanics and Latinos. The network will air national and
international bilingual sitcoms, music, interview shows, standup
comedy and cinematic features. MCBN also produces original
programming in its Houston, Texas
studio. MiCasa Network offers family-friendly programming that
touches the heart and soul of Hispanic Americans in urban and rural
markets. With U.S. Hispanic buying power nearing $1.3 trillion, this market is the new
entertainment frontier. It is MCBN's goal to capitalize on this
major opportunity and to serve and represent this significant and
growing community. MCBN is currently negotiating agreements for
distribution of the MiCasa Network by many cable and satellite
operators in the United States and
Mexico.
Visit the company's website http://www.mcbntv.com/
About RRsat Global
Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides
global, end-to-end, content management and distribution services to
the rapidly expanding television and radio broadcasting industries,
covering more than 150 countries. Through its RRsat Global Network,
composed of satellite and terrestrial fiber optic capacity and the
public Internet, RRsat provides high-quality and flexible global
distribution services 24/7 to more than 630 channels reaching
multiplatform operators, Internet TV and direct-to-home
viewers worldwide and also offers occasional use services
for sports, news and events with a fleet of flyaways and over
10 transportable satellite news gathering services (SNG)
units. More than 130 television and radio channels use
RRsat's advanced production and playout centers comprising
comprehensive media asset management services. Visit the company's
website http://www.rrsat.com
Information in this press release
concerning MCB Network Corp is based on information provided by MCB
Network Corp and has not been independently verified by RRsat.
Safe Harbor Statement
This press release contains forward
looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, including statements
regarding (i) our ability to consummate the transaction in a timely
manner, or at all, (ii) our ability to successfully integrate the
acquired assets, (iii) the growth of our business in the United States and elsewhere,(iv) the
growth of our OU business, (v), our ability to build a stronger
local presence in the North American region (vi) our expectation to
expand our client base and sell additional services to our existing
client base, and (vii) our ability to report future successes.
These forward-looking statements involve known and unknown risks
and uncertainties and are based on current expectations,
assumptions, estimates and projections about the companies and the
industry as of the date of this press release. We undertake no
obligation to update forward-looking statements to reflect
subsequent occurring events or circumstances, or to changes in our
expectations, except as may be required by law. Forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially from those contemplated by the
forward-looking statements, including the risks indicated in our
filings with the Securities and Exchange Commission (SEC). For more
details, please refer to our SEC filings and the amendments
thereto, including our Annual Report on Form 20-F for the year
ended December 31, 2012 and our
Current Reports on Form 6-K.
Company Contact Information:
Miki Hakak, Head of Marketing
Tel: +972-3-9280808
marketing@RRsat.com
Investor Relations Contacts:
Hayden/MS-IR LLC
Brett Maas/ Miri Segal-Scharia
+1-646-536-7331/ +1-917-607-8654
Brett@haydenir.com / msegal@ms-ir.com
SOURCE RRSat Global Communications Network Ltd