SOUTHLAKE, Texas and
BANGKOK, Feb. 25, 2016 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to the
global travel industry, has signed an agreement with Bangkok
Airways, a growing regional boutique airline based in Thailand, to deliver a next generation revenue
management software solution.
Bangkok Airways will be among the first to adopt Sabre's
innovative Revenue Optimizer solution, designed to help airlines
respond to changing market conditions in real-time and maximize
multiple revenue streams through advanced decision support for
customer segmentation, offer management and pricing
optimization.
"Optimizing all aspects of traditional and emerging revenue
streams is a primary challenge facing carriers today," said
Darren Rickey, vice president of
Sabre AirVision. "Gone are the days of focusing on revenue per
seat. To be competitive, airlines must optimize all revenue sources
including partnerships and ancillary products. Revenue Optimizer
supports this transformation and furthermore will allow airlines to
offer more personalized services."
Sabre's Revenue Optimizer provides end-to-end control for
airlines to better understand traveler profiles and respond to
passenger demand while efficiently pricing and selling their seat
inventory and ancillary products. The new solution works in concert
with SabreSonic, Sabre's passenger service systems (PSS) providing
seamless inventory integration and real-time data access.
"Sabre's innovative offering allows us the ability to manage and
steer codeshare partner demand, which is an important component of
our business model," said Peter
Wiesner, advisor for Network Management at Bangkok Airways.
"With the implementation of Revenue Optimizer, we can better
leverage customer demand across various revenue streams, including
partner airlines and ancillaries, while maximizing revenue
opportunities."
Airlines using Revenue Optimizer will also experience improved
analyst productivity through more targeted, intuitive workflows
supported by a consumer-grade user experience. The sophisticated,
data-driven solution will provide analysts with actionable
commercial insights to enable better revenue management decisions
that deliver total revenue optimization (TRO).
"Bangkok Airways utilizes Sabre's technology as a key enabler to
ensure success," said Dasha
Kuksenko, vice president and regional general manager of
Sabre Airline Solutions, Asia
Pacific. "As a longstanding customer, their decision to
partner with Sabre to launch Revenue Optimizer signifies trust in
Sabre's ability to deliver a solution that will help propel their
business forward and drive real business value."
By implementing Revenue Optimizer, airlines can respond to
rapidly changing market conditions in real-time, design better
product offerings to maximize revenue and differentiate themselves
as a customer-centric retailer in the industry.
Sabre Corporation (NASDAQ:SABR) is the leading technology
provider to the global travel industry. Sabre's software, data,
mobile and distribution solutions are used by hundreds of airlines
and thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
MEDIA CONTACT
Daniel Duarte
Sabre, Corporate Public Relations
Daniel.Duarte@sabre.com
+1 (214) 236-9473
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SOURCE Sabre Corporation