ABU DHABI, United Arab Emirates
and SOUTHLAKE, Texas, June
9, 2016 /PRNewswire/ -- Etihad Airways has introduced
industry-leading technology powered by Sabre Corporation (NASDAQ:
SABR) that helps personalise the travel experience for passengers,
enabling them to easily purchase customised fares.
The national airline of the United
Arab Emirates operates more than 1,000 flights per week to
over 120 destinations worldwide. Sabre's Branded Fares will
enable it to effectively market and sell its broad and unique
roster of fares globally through the Sabre Travel Marketplace,
reaching more than 425,000 travel agents globally including Sabre's
growing network in Asia, propelled
by the acquisition of the former Abacus operations, which Sabre
acquired in July 2015.
Sabre Branded Fares allows airlines to address growing consumer
demand for more personalised services that meet individual needs.
Using Sabre's enhanced solution, Sabre-connected travel agents can
now provide travellers with Etihad Airways' Fare Choices, enabling
passengers to book different classes of travel with a variety of
options, such as bags, seats and mileage to meet specific
needs. Fare Choices allow Etihad Airways guests to book
different classes of travel with a variety of fare options and
benefits tailored to their specific needs.
"Etihad Airways is experiencing strong growth and has a clear
strategy to provide its passengers with more choice when booking
fares," said Harald Eisenaecher, senior vice president EMEA at
Sabre. "We have been working with Etihad Airways to find new
ways to further personalise its products and make the booking
experience more seamless for passengers. Sabre Branded Fares
is just one of several ways we are supporting the carrier's goals
to gain competitive advantage and lead the industry in offering a
personalised and customer-centric service to its passengers."
Travel agents using Sabre can now offer clients more informed
choices and a higher level of customer service, while also driving
upsell opportunities based on enhanced visibility to specific brand
offerings.
"Sabre is a major distribution partner for Etihad Airways and,
with its range of technology, is supporting our strategy to offer a
customised service to all our guests," said Danny Barranger, Etihad Airways Senior Vice
President Global Sales. "We are very pleased to bring Etihad
Airways' branded Fare Choices to Sabre-connected travel agents and
their customers around the world. This means that we are now
able to quickly and efficiently distribute our branded fares into
the travel agency channel in a way that differentiates our products
from those of other airlines."
Etihad Airways joins a growing list of carriers that merchandise
and sell their branded fares and ancillary products and services,
such as pre-paid bags and seats, to their travellers through
Sabre.
Sabre's travel marketplace plays an important role in
facilitating the marketing and sale of airfares, hotel rooms,
rental cars, rail tickets and other types of travel, to more than
425,000 travel agents and thousands of corporations who use it to
shop, book and manage travel. It is one of the world's largest
marketplaces, processing over US $120
billion in estimated travel spend.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
Media Contact:
Jess
Matthias
Jess.Matthias@sabre.com
+44 208 538 8617
Daniel Duarte
Daniel.Duarte@sabre.com
+1 214 236 9473
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SOURCE Sabre Corporation