SOUTHLAKE, Texas, July 24, 2017 /PRNewswire/ -- As the
world's ideas of wealth and status change, travelers' ideas of
luxury are changing to match. High-end travelers increasingly
choose subtle indulgence over flashy logos and conspicuous
consumption. And they're gravitating toward travel that enables
them to live out their personal values and fulfill their dreams
through exclusive experiences.
In this new landscape, "luxury travel" can mean flying by
helicopter to a remote desert peak for an exclusive yoga class. Or,
it could mean passing up the comfort of a resort stay for a
once-in-a-lifetime dive to the wreck of the Titanic – a "vacation"
that requires specialized training in addition to the ultra-premium
price.
A newly-released report, The Future of Luxury Travel, by Sabre
Hospitality Solutions in collaboration with TrendWatching reveals
five key areas impacting how customers will choose luxury
accommodations and experiences in the years ahead.
"The evolution of high-end travel is creating a
marketplace where 'luxury' is defined by the most
exclusive, unique experiences that reside at the intersection
of affluence and access," said Sarah
Kennedy Ellis, vice president of global marketing and
digital experience at Sabre Hospitality Solutions. "We see guests
moving beyond traditional ideas of status and embracing
highly-bespoke travel opportunities that focus more on the
individual traveler's personality and values and less about
expressing opulence."
Each of the five trends have immediate implications for the
hospitality industry, showing how luxury brands and innovative
startups can attract high-end travelers by providing fresh, unique
opportunities and experiences.
Luxury drives growth in wellness tourism: According to
figures from the Global Wellness Institute, the global wellness
tourism segment is expected to grow by over 37 percent to USD
$808 billion over the next three
years. A major driver of this growth will be luxury travelers
looking for opportunities to better themselves. Those trips could
include rare and highly-shareable moments like the exclusive Museum
Workout at New York's Metropolitan
Museum of Art – a 45-minute exercise session and tour held before
the gallery opens to the general public.
Low-key luxury: Increasingly, luxury travelers identify
themselves as "post-status" – choosing subtle indulgence over
prominent logos and showy opulence. The "no-frills chic" phenomenon
sees travelers choosing travel that contrasts with traditional
luxury – which, itself, is a new way of showing off one's status by
defying convention.
Indulgence without guilt: Another factor driving consumer
choice is a desire for guilt-free luxury. The Future of Luxury
Travel report cites examples of emerging high-end products and
services whose selling points include positive environmental or
social impact. From ice cream made from fruit that would otherwise
have been sent to a landfill, to lab-grown gems that offer an
ethical alternative to diamond mining, wealthy consumers are
choosing luxury products that help make the world a better
place.
The Future of Luxury Travel report provides in-depth
examples of all five trends across multiple industries, along with
guidance to help hoteliers prepare to leverage these trends. The
full report is available for download here.
About Sabre
Sabre Corporation (NASDAQ: SABR) is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than $120 billion of estimated travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
About the Research Methodology
Trends in this report
have been identified by TrendWatching, powered by a global network
of 3,000+ trend spotters delivering unrivalled, cross industry
insight into changing consumer behaviour. TrendWatching focuses
exclusively on consumer trends, generating insights on how
consumer behaviour and preferences are changing, and how to prepare
for or benefit from these changes.
Media Contact:
Heidi
Castle
Sabre
Heidi.castle@sabre.com
682-605-4290
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SOURCE Sabre Corporation