SOUTHLAKE, Texas, Dec. 14, 2017 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to the
global travel industry, has renewed its distribution agreement with
Alaska Airlines to continue providing full content through the
Sabre Travel Network global distribution system (GDS). This
five-year deal also includes the expansion and integration of
Sabre's leading technology portfolio at the airline, extending
Alaska's passenger services system
– SabreSonic Customer Sales & Service – as well as Revenue
Optimizer, Revenue Integrity and Sabre's Market Intelligence
solution.
By allowing travel agencies to access their full range of
content and services in the GDS, Alaska Airlines reinforces the
value of Sabre's travel marketplace, which plays an important role
in facilitating the marketing and sale of airfares to more than
425,000 travel agents and thousands of corporations around the
world. This holistic distribution strategy enables Sabre to act as
a technology provider that enables both direct and indirect
channels, giving travelers the freedom to purchase tickets and
ancillaries wherever they prefer.
"Renewing and strengthening our distribution and technology
partnership with Sabre enables Alaska Airlines to extend our brand,
enhance our merchandising capabilities and offer guests more
options in a competitive environment," said Shane Tackett, Alaska Airlines' senior vice
president of revenue management and e-commerce.
As a result of this deal, Sabre and Alaska Airlines' tenured
partnership will continue to grow. The companies will move
forward together to be on the forefront of travel technology. This
contract renewal and expansion not only reinforces the value of the
GDS but also demonstrates Alaska Airlines' focus on providing
choice and transparency for their travelers.
"This new long-term agreement was the result of collaboration
and focus on our common objectives of strengthening operations and
driving efficiency through innovative technology," said
Wade Jones, president, Sabre Travel
Network. "Sabre will deliver the most relevant merchandising
capabilities possible through the GDS."
About Sabre
Sabre Corporation is the leading
technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
About Alaska Airlines
Alaska Airlines, together with
Virgin America and its regional partners, flies 40 million guests a
year to more than 115 destinations with an average of 1,200 daily
flights across the United States and
to Mexico, Canada and Costa Rica.
With Alaska and Alaska Global Partners, guests
can earn and redeem miles on flights to more than 900 destinations
worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction
Among Traditional Carriers in North
America" in the J.D. Power North America Satisfaction Study
for 10 consecutive years from 2008 to 2017. Learn more about
Alaska's award-winning
service
at newsroom.alaskaair.com and blog.alaskaair.com.
Alaska Airlines, Virgin America and Horizon Air are subsidiaries of
Alaska Air Group.
SABR-F
Media contact: sabrenews@sabre.com Investor
contact: sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation