SINGAPORE, Oct. 14, 2019 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to
the global travel industry, today announced that Vietnam Airlines
is the first carrier in Asia
Pacific to leverage the industry-leading loyalty redemption
solution, Sabre Dynamic Rewards. Marking a new milestone in its
long-term alliance with Sabre, Vietnam Airlines is upscaling its
Lotusmiles loyalty program and delivering an optimized offering to
its customers. Equipped with new ways to redeem rewards across
digital and offline channels, the Sabre solution, fuelled by the
Sabre Commercial Platform, is providing an enhanced redemption
experience for the carrier's most frequent travellers.
With the adoption of Dynamic Rewards, Vietnam Airlines
reiterates its commitment to refining the customer experience for
its most loyal customers, by offering easy and seamless shopping
flow that optimize the overall redemption booking process. As the
fastest growing flag carrier in Southeast
Asia, adopting this innovation will be instrumental to
Vietnam Airlines' continued success, both in and outside of
Vietnam.
As demand for domestic and international travel is on the rise
across the country, Vietnam Airlines has made customer-centricity
essential to its business strategy. Sabre Dynamic Rewards enables
an easy and flexible method for travellers to redeem rewards. For
the carrier, it will optimize processes and deepen the breadth of
the carrier's existing reward platform, Lotusmiles, transforming it
from a passive point-collecting program, into a dynamic program
that delivers unique customer experiences. Powered by the Sabre
Commercial Platform, Dynamic Rewards empowers Vietnam Airlines to
seamlessly customize its offer to customers, supporting multiple
redemption types, partner redemption options and end-to-end
servicing for un-flown redemption bookings.
"Sabre is pleased to support Vietnam Airlines as it aims to
enhance the experience it provides to its customers. Vietnam
Airlines is taking a strategic stance on making loyalty management
and personalization a priority. Sabre is proud to support their
endeavour with our cutting-edge platform," said Dasha Kuksenko, Vice President, Regional General
Manager, North Asia, Sabre Travel
Solutions, Airlines.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Vietnam Airlines
Vietnam Airlines- a member of SkyTeam Alliance- is the flag
carrier of Vietnam and the major
carrier in the South East Asia,
operating 97 routes to 22 domestic and 29 international
destinations with an average of 400 flights per day. Vietnam
Airlines is the first airline in the world to successfully operate
both next-generation aircraft Boeing 787-9 Dreamliner and Airbus
A350-900 XWB at the same time.
Skytrax- the world's leading airline and airport rating
organization- has ranked Vietnam Airlines as a 4-Star Airline for 3
consecutive years. Vietnam Airlines has spearheaded Vietnam's aviation market - one of the
fastest-growing domestic markets in the world - throughout 20 years
of development at a double-digit annual growth rate. Positioning
itself as a modern carrier with an internationally recognisable
brand characterised by Vietnamese traditional culture, Vietnam
Airlines aims to achieve 5-star status and become a major airline
in Asia.
SABR-F
Media Contact
Maxime-Elisabeth Illick
Sabre Public Relations – Asia
Pacific
Email: maxime.illick@sabre.com
Telephone: +65 6426 0088
Heidi Castle
Sabre Public Relations – the Americas
Email: heidi.castle@sabre.com
Telephone: 682-605-4290
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SOURCE Sabre Corporation