SOUTHLAKE, Texas and
DULLES, Va., Oct. 23, 2019 /PRNewswire/ --
Sabre Corporation (NASDAQ: SABR) and ATPCO announced
today a new long-term retailing agreement enabling Sabre to
distribute ATPCO's Routehappy content to Sabre-connected travel
agencies, online travel agencies and other travel buyers as well as
airline IT customers. The new distribution scope includes Sabre's
air shopping APIs and direct airline shopping and merchandising
solutions, in addition to Sabre global distribution system
(GDS).
Building upon the companies' existing partnership, the new
agreement supports Sabre's omni-channel retailing and distribution
strategy for traditional and NDC-enabled solutions. Integrating the
content into Sabre's offer engines and agency points of sale will
help airlines better sell their products, the way that they want,
across all channels.
"Our expanded agreement with ATPCO further demonstrates Sabre's
commitment to modernize the airline retailing experience for our
customers through next generation retailing, distribution and
fulfillment capabilities across channels," said Wade Jones, president of Sabre Travel Network.
"This long-term agreement will allow us to enhance our leading air
shopping solutions with ATPCO's Routehappy Rich Content today and
in the future as the airline industry continues to evolve."
Additionally, Sabre will continue to support ATPCO's Next
Generation Storefront™ (NGS) standard, which helps sales channels
modernize the shopping experience for consumers. Sabre has
been a key partner with ATPCO and other industry players to help
develop and test a new, innovative approach to shopping based on
NGS standards.
With this new agreement, ATPCO is now an authorized provider of
airline rich content to Sabre, and Sabre is now an authorized
distributor of Routehappy Rich Content. In addition to API access,
ATPCO will also provide flat file access to Routehappy Rich Content
to Sabre for the first time. This accelerates the rate at which
Sabre can integrate Routehappy's descriptive and visual content
across its applications including Sabre Red 360 and Sabre Dev
Studio APIs and in airline direct channels.
"ATPCO's new long term retailing agreement with Sabre
demonstrates the momentum of industry-wide transformation in flight
shopping. Not long ago, Sabre introduced sweeping improvements to
how travel agents shop for airline products with a new graphical
interface and Routehappy Rich Content, representing important first
steps in a journey of change for our industry," said Robert Albert, EVP Retailing at ATPCO (formerly
Founder & CEO Routehappy.) "Now Sabre is committed to NDC, NGS™
and full integration of Routehappy Rich Content across its travel
agency and airline applications. The tipping point for modernizing
flight shopping at scale is finally here."
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About ATPCO
ATPCO is the world's leading provider of pricing and retailing
content, tools, and services to airlines, global distribution
systems, travel agencies, and technology companies. With a focus on
driving innovation, reducing complexity, and delivering network
economics to the entire distribution ecosystem, ATPCO continues to
develop new standards and technology solutions that are underpinned
by its reliable airline pricing data that lies at the foundation of
flight shopping. Owned by airlines, ATPCO content and standards
ensure industry-wide consistency, including for NDC, NGS, and
dynamic pricing. With its recent acquisition of Routehappy, its
retailing solutions are also setting the standard by which airlines
differentiate their products using compelling rich content, and
which channel partners are using to create informative, next-gen
shopping displays. For additional information,
visit atpco.net.
SABR-F
MEDIA CONTACTS:
ATPCO
Megan
Humphries
Head of Communications
Mobile: +1 (917) 460-6293
Email: mhumphries@atpco.net
Sabre
Name: Heidi
Castle
Title: Sabre Global Communications
Mobile: 214-681-8169
Email: heidi.castle@sabre.com
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SOURCE Sabre Corporation