SOUTHLAKE, Texas, March 17, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology company powering the global travel industry, today
announced three further milestones in its progress towards
delivering NDC-enabled solutions:
- NDC content can now be booked through GetThere, Sabre's
corporate online booking tool
- Sabre received NDC Level 4 certification as an IT provider
- NDC offers from Singapore Airlines are now more widely
available through Sabre's global distribution system (GDS) to
qualified agency customers
NDC Level 4 certification as an IT provider
After last year's certification as an aggregator, Sabre is now
also certified as NDC Level 4 Capable by the International Air
Transport Association (IATA). The certification confirms Sabre's
technical ability to support a set of criteria related to full
offer and order management capabilities.
Corporations to access NDC offers through
GetThere
Sabre is currently piloting NDC capabilities within GetThere,
the online booking solution trusted by corporations in more than
100 countries. Business travelers can select policy-compliant NDC
offers in addition to traditional content. The support of NDC
offers encourages adherence to corporate travel policies by
delivering rich, personalized content and providing added
flexibility to travelers. Travel Management Companies using
GetThere will have the ability to fulfill, ticket and service NDC
bookings through Sabre Red 360.
"We want to provide an end-to-end NDC solution that is
convenient, easy to use and helps ensure seamless connectivity
across our portfolio of customer touchpoints, including GetThere
and Sabre Red 360, our point-of-sale tool for travel agents," said
Saunvit Pandya, senior director, product management, Sabre Travel
Solutions in charge of customer touchpoints. "We are convinced that
integration of NDC offers will build upon the significant value we
already provide to all stakeholders in business travel. Our
business travel technology product suite enables TMCs to focus on
what's most important – understanding their customers' needs,
customizing their offers and ultimately creating lasting
relationships."
New NDC capabilities and content expansion from Singapore
Airlines
In the second quarter of 2020, Sabre launched NDC offers from
Singapore Airlines, a member of IATA's NDC Leaderboard and a Sabre
Beyond NDC partner, to qualified travel agencies based in
Singapore through the carrier's
KrisConnect program. Since then, access continues to expand
and now includes more than 25 locations. Locations added
this week include Bangladesh,
South Africa, Sri Lanka and United
Arab Emirates. In addition to broader access to NDC content,
eligible agencies using the Sabre Offer and Order APIs, or Sabre
Red 360, can now not only shop and book NDC offers, but also void,
refund and exchange NDC orders.
"Partners like Sabre are essential in enabling us to advance our
NDC strategy and deliver the personalized, differentiated offers
today's travelers increasingly want – especially during these
uncertain, fast-changing times," said Bryan
Koh, Division Vice President, E-Commerce and Distribution at
Singapore Airlines. "It is hardly a secret that many carriers are
looking to strengthen their direct sales, but we are also committed
to empowering smarter retailing through indirect distribution
channels. Many of our passengers rely on the personal service
and the expert advice delivered by travel agents and we want to
ensure that they have access to the right content. Going forward,
this will be highly relevant for facilitating the recovery of both
the leisure and the business travel segments."
Through its collaborative "Beyond NDC" initiative, Sabre is
focused on modernizing distribution technology to support more
consistent access to personalized offers and rich content across
channels. Additionally, Sabre is working to help ensure that its
solutions support end-to-end agency workflows at scale.
"NDC is an important enabler of Sabre's vision for personalized
travel. Over the past year, the travel landscape has changed
dramatically, but our focus has not," said Kathy Morgan, vice president, Offer Sourcing,
Sabre Travel Solutions. "Our continued progress going beyond NDC,
combined with our recent announcements about Sabre Travel AI™ and
the Sabre Smart Retail Engine ™, demonstrate how we are creating a
set of solutions to power personalized travel experiences at
scale."
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
SABR-F
Media Contact:
Heidi Castle
heidi.castle@sabre.com
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SOURCE Sabre Corporation