SINGAPORE and JAKARTA,
Indonesia, June 29, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry, today
announced an extended and enhanced agreement with Indonesia's Lion Air Group, to enable its
airlines to make the most of every seat by increasing its ancillary
revenue capabilities, and to improve its performance with new
technology.
Lion Air Group and Sabre have a valued
and long-standing relationship, with the carrier
already using Sabre's SabreSonic Customer Sales
and Service (CSS) as well as a suite of crew management,
operations, and scheduling solutions to help optimize daily
functions, reduce costs and plan strategically across the Lion Air
group, which also includes Batik Air Indonesia, Wings, Malindo Air
and Thai Lion Mentari. The group also distributes its inventory
globally through Sabre's GDS platform.
The Jakarta-headquartered
airline group, the market leader in Indonesia, which flies to destinations across
Asia Pacific, is adding to its
technological toolkit with an extra set of omni-channel tools from
Sabre.
Additional ancillary revenue optimization solutions will provide
end-to-end capabilities to easily create, and market ancillary
offers across all channels, including differentiated seat price,
and facilitating the payment and delivery of ancillary services
across the airline group. This will provide significant
opportunities to increase revenues through the sale of ancillary
services via partner carriers, as well as enabling Lion Air Group
to sell supplementary ancillaries at check in. The Group will also
be able to create unique ancillary inclusions, selling and price
points for each of its brands. Sabre technology will also provide
Advance Shopping capabilities, for more accurate shopping results,
and enable self-service features complementing the Automated
Exchange and Refund capabilities, as well as the automation
required to re-accommodate ancillaries to the new flights after a
disruption.
Lion Air Group will also be using
Sabre's Digital Workspace to enable faster
processing of passenger requests on-the-go, including using its
tablet version to provide personalized customer service remotely
away from a traditional check-in, gate desk, or workstation.
Digital Workspace reduces user training, improves productivity and
reduces errors. In addition, the Group will use
Sabre Digital
Connect, a comprehensive, micro-services
enabled API Hub, to power eCommerce capabilities.
Finally, a series of revenue integrity management tools
to aid in the drive for additional revenue
by detecting and optimizing less profitable
bookings in real time in order to improve each aircraft's
load factor.
"We're delighted to affirm and strengthen our long-standing
relationship with the Lion Air Group in an agreement which is
testament to the group's confidence in Sabre to deliver the
advanced solutions needed to enable its airlines to capture market
recovery, to solidify its leading position in the Indonesian
marketplace and power future global growth," said Rakesh Narayanan, Vice President, Regional
General Manager, Asia Pacific,
Travel Solutions Airline Sales. "Now, more than ever, it is
essential to have the right technology to enable a well-implemented
ancillary-services strategy in order make the most of every seat,
while ensuring that the changing needs and wants of every traveler
can be met."
"The Lion Air Group is one of the largest entities in
the global aviation market with evident rapid expansion, especially
over the past two decades," said Datuk Chandran Rama Muthy,
Group Strategy Director, Lion Air Group.
"Our Airline Group encompasses LCC, FSC and Hybrid models, so it
is imperative that we have the right technology partner, capable of
providing robust solutions across all airline segments. The Lion
Air Group's 21-year relationship with Sabre and this renewed
agreement with Sabre means we can continue to optimize our
day-to-day operations and distribute content globally through
Sabre's GDS, while simultaneously being able to focus on
modernizing our ancillary revenue capabilities as we look forward
to playing a key role in the recovery of travel in our
markets."
About Sabre Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
SABR-F
Media Contacts:
Kristin Hays
kristin.hays@sabre.com
Denise Canelas
denise.canelas@sabre.com
Investors
Kevin Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation