SOUTHLAKE, Texas, Sept. 9, 2021
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a
leading software and technology provider that powers the global
travel industry, today announced a new strategic partnership with
Bangladesh's national flag
carrier, Biman Bangladesh Airlines (Biman).
Under the new agreement, Biman will adopt the SabreSonic
Passenger Service System (PSS) to power digital transformation,
drive revenue growth and improve the passenger experience. Biman
has also selected a further set of Sabre solutions as well as
renewing its global distribution agreement with Sabre to help meet
the demands of modern-day travelers, ensure availability across all
points of sale, maximize customer acquisition, leverage its loyalty
program and stimulate demand as industry recovery gains
momentum.
"We're thrilled to embark on a new relationship with Sabre
during this critical time for the travel industry," said Dr
Abu Saleh Mostafa Kamal, Managing
Director and CEO, Biman. "It is more important now than ever that
we have agile and advanced solutions to empower us to improve
operational efficiencies, boost revenue as we move into recovery,
and to create a differentiated brand experience in the competitive
Bangladeshi market and beyond. We look forward to flying our
nation's bi-colored flag domestically, regionally and
internationally as borders re-open, with support from Sabre's
robust technology."
SabreSonic PSS is designed to automate and streamline sales and
reservations processes, helping airlines maximize revenue
opportunities, save costs, enhance inventory revenue optimization,
extend their reach through partnerships and maximize efficiency and
effectiveness of airline offerings. This latest deal further
expands Sabre's global PSS footprint, with the company having
announced SabreSonic PSS wins, during its most recent earnings
call, expected to bring more than 40 million incremental passengers
boarded to the platform.
As well as Sabre's comprehensive, passenger-centric PSS,
Dhaka-headquartered Biman will
also be utilizing Sabre's:
- Global Distribution System (GDS) in a long-term renewal
agreement to distribute its fares and offers to hundreds of
thousands of travel agents worldwide;
- Departure Control Suite to help Biman deliver a seamless and
efficient airport experience with a robust solution for passenger
reaccommodation. The suite will help in enabling a true
walk-through experience at the airport through automation and
self-service capabilities;
- SabreSonic Digital Experience a highly-extensible user
interface framework that provides access to robust, end-to-end
retail capabilities, enabling shop and book, ancillaries, payments
and fulfilment all through self-service capabilities, helping the
airline to develop a fully-responsive and configurable eCommerce
website and mobile app in-line with Biman's digital
transformation;
- SabreSonic CSS Digital Workspace with flexible mobile-ready
workflows designed to improve agent productivity and enable them to
deliver personalized customer service at the airport and call
center;
- SabreSonic Direct Connect Platform to deliver a suite of
shopping, booking, and fulfilment web services as well as a GUI to
their travel agency or third-party partners, helping the airline
deliver omni-channel travel experiences through capabilities that
are built once, deployed many times;
- Sabre Application Programming Interface (API) Hub which
provides a portfolio of comprehensive APIs that support a broad
range of functionality, enabling speed-to-market and control over
distribution across all channels;
- Data and Analytics/ Business Intelligence which delivers a
layer of connected enterprise data by providing Biman with
meaningful data and actionable intelligence for the entire airline
enterprise; and
- Loyalty Management System to enable Biman to recognize, track
and reward their most loyal customers across all touchpoints during
their journeys, providing an improved customer experience and
increased customer loyalty that results in repeat revenue and
increased share of wallet.
"We know how difficult the current climate continues to be for
the airline, and wider travel industry," said Rakesh Narayanan, Vice President, Regional
General Manager, Asia Pacific,
Travel Solutions, Airline Sales. "However, we also know that our
travel partners are seizing this opportunity to take a fresh look
at their technology strategy to ensure they are in a position of
competitive strength going forward. We're delighted to be
partnering Biman on their digital transformation journey with a
comprehensive suite of Sabre retailing, distribution and fulfilment
solutions."
Mohammed Salahuddin-General Manager-Marketing, Biman Bangladesh
Airlines added: "We are delighted to work together with leading
global airline solution provider, Sabre, that allow Biman to access
all the services we require through one single platform, supporting
us on our digital transformation journey and enabling Biman to be
more competitive in the local, regional and international airline
markets."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Biman Bangladesh Airlines
Biman Bangladesh Airlines, commonly known as 'Biman', is the
national flag carrier airline of Bangladesh. The airline, head quartered at
Dhaka, was established on
04 January 1972. On 23 July 2007, it was transformed from a
Corporation into a 100% state-owned Public Limited Company of
Bangladesh. The airline provides air transportation
services for passenger and cargo to 7 domestic and 19 international
destinations, from its major hub at the Hazrat Shahjalal
International Airport, Dhaka. The
airline also operates flights from its secondary hubs at
Shah Amanat International Airport in Chattogram and at
Osmani International Airport in Sylhet.
Biman's present Domestic destinations are Barishal,
Chattogram, Cox's Bazar, Jashore, Rajshahi, Saidpur &
Sylhet and International destinations are Abu Dhabi, Bangkok, Dammam, Delhi, Doha,
Dubai, Guangzhou, Hong
Kong, Jeddah, Kathmandu, Kolkata, Kuala
Lumpur, Kuwait,
London, Manchester, Medina, Muscat, Riyadh &
Singapore.
Biman has a fleet of 21 state-of-the-art aircraft, which
includes 04 (four) 777-300ER, 02 (two) 787-9, 04 (four) 787-8, 06
(six) 737-800 and 05 (five) Dash8-400 aircraft. Biman is the
sole ground handling service provider for the foreign airlines
operating flights to and from Bangladesh. The airline also owns some
subsidiary businesses like Flight Catering, Aircraft
Maintenance/Technical Services, Aviation related Training, Poultry,
Printing Press, Vehicle Maintenance, etc.
In the last decade, Biman's on-ground and in-flight services
have been improved to a great extent and reached to the level of
the international standards. Biman is an IOSA (IATA
Operational Safety Audit) certified airlines since
2008.
The airline is planning for gradual expansion of its network and
fleet in the coming years, and expecting to resume its services
to Chennai, Mumbai, Tokyo & Toronto and
commence operation to Colombo, Male' & New
York in near future.
SABR-F
Contacts:
Media
Kristin Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation