The multi-year deal will give travel agencies
connected to Sabre access to both NDC and traditional EDIFACT
content through the Sabre global distribution system
(GDS)
SOUTHLAKE, Texas, Jan. 18,
2024 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR) and Hawaiian Airlines have signed a
multi-year distribution agreement that will provide Sabre-connected
agencies with long-term access to the carrier's HA Connect™ NDC and
traditional EDIFACT content through the Sabre travel
marketplace.
Hawaiian Airlines and Sabre will be working closely together on
the integration of HA Connect™ NDC content in the Sabre
GDS, which is expected to be available by the end of 2024. Once
live, it will enable hundreds of thousands of Sabre-connected
agencies and travel buyers to have even richer access to the
carrier's broad range of products and offers, as travel
agents will be able to shop, book, and manage Hawaiian
Airlines' NDC and EDIFACT offers through Sabre's Offer and Order
APIs, the point-of-sale tool, Sabre Red 360, and the corporate
booking solution, GetThere.
"We are very pleased to have reached an agreement with Sabre to
expand our long-standing distribution partnership to not only
EDIFACT but also HA Connect™ content once the technical
connectivity has been implemented," said Brent Overbeek, Executive Vice President and
Chief Revenue Officer, Hawaiian Airlines. "Hawaiian Airlines is
continuously expanding the distribution options and content
available to the travel agency community, and NDC is one of the key
enablers of that. This agreement will enable Sabre's travel agents
across the globe to access our rich HA Connect™ NDC content."
Sabre powers a constantly expanding marketplace of travel
content. Through its network of agencies and corporations
worldwide, Sabre enables airlines to market their fares and offers
in a highly efficient way.
"We are happy to support Hawaiian Airlines in their NDC journey
and help them unlock new revenue streams while adding even more
value for the traveler," said Roshan
Mendis, Chief Commercial Officer, Sabre Travel Solutions.
"This agreement is another proof point of our commitment to
powering travel retailing, while meeting the unique needs of our
airline customers and our travel buyer partners."
This new agreement also provides closure to the litigation
between both companies.
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Headquartered in Southlake, Texas, USA, Sabre serves customers
in more than 160 countries around the world. For more information
visit www.sabre.com.
About Hawaiian Airlines
Now in its 95th year of
continuous service, Hawaiian is Hawaiʻi's biggest and
longest-serving airline. Hawaiian offers approximately 150 daily
flights within the Hawaiian Islands, and nonstop flights between
Hawaiʻi and 15 U.S. gateway cities – more than any other airline –
as well as service connecting Honolulu and American Samoa, Australia, Cook
Islands, Japan,
New Zealand, South Korea and Tahiti.
Consumer surveys by Condé Nast Traveler and TripAdvisor have
placed Hawaiian among the top of all domestic airlines serving
Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in
2022 and has topped Travel + Leisure's World's Best list as the No.
1 U.S. airline for the past two years. Hawaiian has also led all
U.S. carriers in on-time performance for 18 consecutive years
(2004-2021) as reported by the U.S. Department of Transportation.
The airline is committed to connecting people with aloha. As
Hawai'i's hometown airline, Hawaiian encourages guests to Travel
Pono and experience the islands safely and respectfully.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings,
Inc. (NASDAQ: HA). Additional information is available
at HawaiianAirlines.com. Follow Hawaiian's Twitter updates
(@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and
follow us on Instagram (hawaiianairlines). For career postings and
updates, follow Hawaiian's LinkedIn page.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
