SOUTHLAKE, Texas and CAPE TOWN, South Africa ,
Feb. 11,
2025 /PRNewswire/ -- Sabre Hospitality, a division
of Sabre Corporation (NASDAQ: SABR) a leading global
travel technology company, announced a new agreement with Newmark,
a world-class specialist management company of African luxury
hotels and reserves, located in South
Africa, Mauritius,
Zanzibar, Tanzania, Uganda and Nigeria, to distribute its hotel content
through Sabre Hospitality's Global Distribution System (GDS)
technology.
Sabre's SynXis Central Reservation System (CRS) will play a
central role in Newmark's GDS distribution strategy, enhancing
their ability to manage and distribute room inventory. This will
not only streamline the booking process but also extend its reach
through a global network of travel agencies. Ultimately, this
solution is designed to increase visibility, drive revenue, and
attract a wider audience for Newmark.
"We are thrilled to partner with Sabre Hospitality and reach
425,000-plus travel agents globally. This is part of a digital
transformation to form a foundation for future growth," said
Neil Markovitz, CEO of Newmark."
This collaboration is a key milestone in our digital transformation
journey, enabling us to streamline distribution, enhance
operational efficiency, and strengthen our global presence. By
utilizing Sabre's advanced technology, we are building a strong
foundation for future growth, ensuring that Newmark's unique
collection of hotels and game reserves is accessible to travelers
around the world."
Newmark includes a collection of luxury hotels in the V&A
Waterfront part of Cape Town, in
addition to city hotels in the Cape Town Foreshore, and in Sandton,
Johannesburg. Additionally,
private game reserves are offered in Emanzana, the Timbavati, the
Waterberg, and the Karoo.
"This partnership with Newmark underscores the importance of the
GDS foundation in delivering breadth and depth of content across
various channels that in turn can help increase guest satisfaction
for our hotel partners," said Frank
Trampert, Senior Vice President & Global Managing
Director Commercial, Sabre Hospitality. "Through our
state-of-the-art solutions, we look forward to helping Newmark
properties continue to redefine and deliver hospitality excellence
in South Africa, Mauritius, Zanzibar, Uganda and Nigeria."
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the
biggest opportunities and solves the most complex challenges in
travel. Sabre harnesses speed, scale and insights to build
tomorrow's technology today – empowering airlines, hoteliers,
agencies and other partners to retail, distribute and fulfill
travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre
serves customers in more than 160 countries globally. For more
information visit www.sabre.com.
About Newmark Hotels & Reserves
Newmark Hotels
& Reserves lives by the promise of "Experience Authentic". It
creates memorable and unique experiences for guests – authentic to
the location, environs and people of each of its properties. From
gracious boutique luxury hotels, vibrant city hotels, inspiring
safari lodges to blissful island getaways – Newmark is a curator of
occasions that excite, serve, soothe and take care of its guests.
Occasions that are complemented by sensorial cuisine, directed by
Newmark's Group Head Chef, and enhanced by its Group Sommelier's
selected wine choices. Established in 2007, Newmark Hotels &
Reserves has its roots in Cape
Town, and continues to expand throughout Africa. The hospitality management company's
South African footprint includes Cape
Town's iconic V&A Waterfront, the magnificent Cape
Winelands, the open skies of the Karoo, the rolling green hills of
the UNESCO Waterberg Biosphere and the vast Kruger National Park
where lion, elephant, buffalo, rhino and leopard roam free. Further
afield, Newmark's guests can experience West African golf
experiences, East African gorilla trekking experiences, and the
opulence of Mauritian and Zanzibar
beach resorts. www.newmarkhotels.com
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Fatin Said
fatin.said@sabre.com
Investors
Brian
Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
