SRS Labs Inks Deal with Karbonn Mobiles to Bring HD-Quality Audio to Mobile Devices
08 Juin 2012 - 2:00PM
Business Wire
SRS Labs (NASDAQ:SRSL), the industry leader in
surround sound, audio enhancement, and voice post-processing
technologies, announced today an agreement with Karbonn
Mobiles, a leading Mobile brand and provider of attractively
priced multimedia phones in India, to feature SRS WOW HD™
technology in its line of mobile devices.
Commenting on the collaboration with SRS Labs, Shashin
Devsare, Executive Director, Karbonn Mobiles said, “Constantly
committed to enriching the on-the-go experience by bringing
pioneering technologies to the mobile users of the country, we at
Karbonn Mobiles intend to provide customers with technologies that
help them get the best experience possible from their mobile
devices. With that said, we are happy to announce our association
with SRS Labs, which is the world’s leading innovator and provider
of sound enhancement technologies. By working with SRS Labs, we
intend to provide our consumers a premium listening experience from
our mobile devices.”
“Today’s consumer is smart and expects more from their mobile
devices, and high quality audio is just one of the many
expectations consumers hold for their mobile devices. We believe
that by implementing SRS WOW HD on our products, it will provide
our consumers a new dimension in mobile entertainment thus
enriching their ‘Karbonn Mobiles’ experience.
SRS WOW HD improves the dynamic audio performance of
compressed and uncompressed audio by expanding the size of the
audio image and creating a deep, rich bass response. The patented
techniques in SRS WOW HD widen the horizontal sound field and raise
the vertical sound image, retrieving information lost in the mixing
process to create a more natural audio experience. Karbonn Mobile’s
first mobile device to feature SRS WOW HD is the all-new Karbonn
K9+ Jumbo Phone.
SRS WOW HD Features Include:
- Stereo enhancement which improves
dynamic audio performance
- Sculpted bass response for maximum
thump on small speakers
- More natural audio with a wider sound
field and raised sound image
- High-definition control for realistic
clarity
- Center control for dynamic extraction
and positioning of dialog
“With this partnership, SRS continues to expand its global
presence in one of the world’s fastest-growing mobile markets,”
said Bob Lyle, Vice President of Mobile Products Group at SRS
Labs. “Karbonn Mobiles is a rapidly growing mobile company in
India recognized for bringing the newest and most innovative
features to its products. By integrating SRS WOW HD into its mobile
phones, Karbonn Mobiles continues to demonstrate its commitment to
providing consumers with the greatest audio performance possible.
Thus, we are convinced that Karbonn’s customers will be thrilled
with the enriched audio experience that SRS WOW HD delivers and
will increasingly expect immersive, natural sound from their mobile
devices.”
For more information about this announcement, SRS Labs or our
technologies, please contact us at pr@srslabs.com or visit us on
Facebook, Twitter and YouTube.
About SRS Labs, Inc.:
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release are available at
http://www.srslabs.com/boilerplate.
About Karbonn Mobiles:
Karbonn Mobiles, launched in March 2009, is the one of the
fastest growing mobile brand in India complemented by a
comprehensive portfolio of mobile phones with an array of features.
Karbonn Mobiles is a joint venture between Delhi-based Jaina Group
and Bangalore based UTL Group. Karbonn already has over 650 service
centers established across the country, ensuring great after sales
support.
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