Salesforce-Toyota Make Allies - Analyst Blog
24 Mai 2011 - 4:20PM
Zacks
Salesforce.com Inc. (CRM) recently announced a
strategic alliance with the multinational automobile manufacturer
Toyota Motors Corp. (TM). Under the terms of the
agreement, the companies will jointly develop a private social
networking service, Toyota Friend, for Toyota owners.
The service will be based on Salesforce.com’s Chatter
application. Chatter is a collaboration application for
enterprises, which enables users to connect and share information
securely. Chatter also connects an organization’s employees with
existing and prospective customers.
Toyota Friend will feature a chat system, which will help
customers in car maintenance through reminders akin to “tweets”
from Twitter. Each car will have its own account on Toyota Friend,
through which its owner will get text reminders for maintenance
jobs like fuel refills or battery recharge. Interestingly, the car
and its driver would be in conversation through this new
service.
In January 2011, Salesforce.com acquired the Web-based video
conferencing firm, Dimdim, which provides a cloud-based real-time
communications platform. Dimdim’s capability added real-time
communication to the Chatter platform, aiding direct interaction
through the platform itself. Real-time chat, voice calling and
image sharing are now possible over Chatter.
Social networking services have virtually redefined human
communication. From personal to professional interaction, social
networking has become the order of the day.
During the recently concluded first quarter, Salesforce
witnessed continuous deployment of Chatter. Notable customers
include: Akamai Technologies Inc. (AKAM),
Seagate Technologies Inc. (STX),
GlaxoSmithKline plc (GSK), O2, Savvis
Inc. (SVVS), Sony Corp. (SNE),
Starwood Hotels (HOT), Avaya, Bausch & Lomb,
Juniper Networks Inc. (JNPR) and Symantec
Corp. (SYMC).
We are encouraged by the strategic alliance between Salesforce
and Toyota, as it opens up opportunities in the evolving automotive
vertical.
Salesforce.com reported decent first quarter 2012 results. It
also provided an encouraging guidance for the second quarter and
full-year 2012 based on strong demand for its business software and
customer additions.
We, however, caution investors about strong competition in CRM
application and cloud-computing areas.
Currently, Salesforce.com has a Zacks #3 Rank, implying a
short-term Hold recommendation.
AKAMAI TECH (AKAM): Free Stock Analysis Report
SALESFORCE.COM (CRM): Free Stock Analysis Report
GLAXOSMITHKLINE (GSK): Free Stock Analysis Report
STARWOOD HOTELS (HOT): Free Stock Analysis Report
JUNIPER NETWRKS (JNPR): Free Stock Analysis Report
SONY CORP ADR (SNE): Free Stock Analysis Report
SEAGATE TECH (STX): Free Stock Analysis Report
SAVVIS INC (SVVS): Free Stock Analysis Report
SYMANTEC CORP (SYMC): Free Stock Analysis Report
TOYOTA MOTOR CP (TM): Free Stock Analysis Report
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