New options from women-owned brands
Just Enough Wines and Maker Wine start
October 1 and include new rosé and
exclusive-to-United brut bubbles, complementing traditional red and
white choices
Airline served more than 20 million glasses of
wine system-wide so far in 2024 – 1.5 times the number of servings
for beer or spirits
CHICAGO, Sept. 30,
2024 /PRNewswire/ -- United today unveiled its
new domestic economy cabin wine list that expands the choices for
customers, including a new rosé option and a brut bubbles wine
available exclusively onboard United flights. Starting October 1, passengers can enjoy high-quality
canned wines from women-owned brands Just Enough Wines and
Maker Wine.
According to United, the airline has served more than 20 million
glasses of wine system-wide so far this year – that's 1.5 times the
number of servings for beer or spirits – and more than 3.2 million
glasses of wine in domestic economy alone.
"Our new economy wine list is giving travelers more variety and
better quality," said Aaron
McMillan, United's Managing Director of Hospitality
Programs. "After the overwhelmingly positive response to the
addition of rosé in United Polaris® business class, and ongoing
fanfare for sparkling options, we're thrilled to now offer rosé and
a higher quality brut bubbles option for our economy passengers,
delivering a more premium experience onboard."
Now, United's domestic economy passengers will be able to choose
from four different wine varietals onboard, each available in a 250
milliliter can – comparable to about a glass and a half of wine –
and served with a cup for sipping. Available to purchase on every
mainline flight for $12, the wines
include:
- Just Enough Wines Rosé – A dry, crisp rosé from the California
Central Coast features a refreshing flavor profile with notes of
watermelon and guava and is balanced by a refreshing
minerality.
- Maker Brut Bubbles – An aromatic sparkling white from the
California Central Coast with bright citrus, white flowers and
stone fruit notes and a crisp minerality. This 2023 vintage is
crafted by Nicole Walsh, an
award-winning producer in Santa
Cruz who has been featured in Wine Enthusiast,
Forbes and The San Francisco Chronicle.
- Just Enough Wines Cabernet Sauvignon – A full-bodied cabernet
sauvignon from the California Central Coast features a vibrant and
rich flavor profile of bright cherries, vanilla and sandalwood.
- Just Enough Wines Chardonnay – A medium-bodied chardonnay from
the California Central Coast features a bright flavor profile with
notes of melon, honeysuckle and toasted brioche.
A More Conscious Wine List
United makes the switch from mini plastic wine bottles to canned
wines as consumer demand for canned wine grows. This transition to
aluminum canned wine will reduce the use of single-use plastic
bottles by an estimated 4.7 million bottles per year. Aluminum is
nearly infinitely recyclable and supports United's commitment to
sustainability at all altitudes, including recycling onboard its
aircraft.
As part of this update, United also adds two women-owned brands
to its list of small, independent brands onboard.
Just Enough Wines is a leading female-owned premium canned wine
company featuring vintage and appellation specific, award-winning
wines derived from vineyards certified by Sustainability in
Practice and the California Sustainable Winegrowing Alliance;
ensuring each can provides a pleasure-forward, perfectly portioned
wine experience. All their great tasting wines have received
prestigious accolades, including 90+ points from Wine Enthusiast
and James Suckling, and have been
featured on "The Today Show" and in Wine Spectator and
Oprah Daily.
Maker Wine is a female-founded, premium canned wine company that
partners with women and underrepresented winemakers to put their
award-winning wines into cans designed to be recyclable. Each can
shares the signature and story of the producer who crafted it.
Maker is known as the highest rated canned wine in the industry
today, with 15+ wines rated 90 points or higher and 43 Gold medals
from major competitions like the San Francisco Chronicle
Int'l Wine Competition, Sunset Int'l Wine Competition, Sommelier's
Challenge and more.
United's Food & Beverage Refresh
The economy wine refresh is part of United's holistic wine
program overhaul – its largest to date – and ongoing investment in
elevating its food and beverage offerings. Since late 2023, the
airline onboarded restaurant-quality, premium brands like Shafer
Vineyards, Gary Farrell, Chartron et
Trebuchet and Pascal Jolivet. In
addition, the airline added more than 60 new dishes to its rotating
inflight menus and expanded its premium brand offerings to include
illy Cold Brew, Twinning's Tea, Tillamook ice cream and more.
For more information, visit www.united.com and download media
assets here.
About United
At United, Good Leads The Way. With U.S. mainland hubs
in Chicago, Denver, Houston, Los
Angeles, New York/Newark, San
Francisco and Washington, D.C., United operates the most
comprehensive global route network among North American carriers
and is now the largest airline in the world as measured by
available seat miles. For more about how to join the United team,
please visit www.united.com/careers and more information
about the company is at www.united.com. United Airlines
Holdings, Inc., the parent company of United Airlines, Inc., is
traded on the Nasdaq under the symbol "UAL".
About Just Enough
Just Enough wines, founded in 2020 by Jessica Hershfield and Kaitlyn Lo, is a leading female owned premium
canned wine company featuring vintage and appellation specific,
award-winning, and sustainable wines; ensuring each can provides a
pleasure-forward, perfectly portioned wine experience.
About Maker
Maker is premium wine with a personal story. Maker partners with
women and underrepresented winemakers to put their award-winning,
dry wines into eco-friendly cans. Each can shares the signature and
story of the producer who crafted it. Maker was founded by Stanford
GSB grads Sarah Hoffman,
Kendra Kawala, and Zoe Victor, and backed by best-in-class
investors including Pear VC, Marcy VP, Freedom Trail Capital, The
Chainsmokers and Odell Beckham
Jr.
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SOURCE United Airlines