Cingular Wireless Provides Relief to Hurricane Katrina Victims
02 Septembre 2005 - 10:22PM
PR Newswire (US)
Company establishes Cingular Cares Initiative, Allows customers to
contribute via text messaging and stores ATLANTA, Sept. 2
/PRNewswire/ -- Cingular Wireless today announced a multi-pronged
approach to raising millions of dollars to provide relief to the
victims of Hurricane Katrina, and to assist its own employees who
have been affected by the disaster. Among the efforts: -
Establishment of the Cingular Cares Initiative The program will
provide immediate relief to victims of Hurricane Katrina and will
also establish a sustainable fund for providing assistance for
future natural disasters. Cingular Cares will be a multi-million
dollar effort funded through its employees, with a focus on
providing assistance to its employees and others affected by
disasters. - Text Messaging Campaign Through the SMS capability on
its handsets and PDA's, many Cingular customers are being contacted
and asked if they would be interested in making a contribution to
the American Red Cross' hurricane relief efforts. - In-Store
Collections Beginning Saturday, Cingular's more than 2,300 stores
nationwide will serve as collection points for donations to the
American Red Cross. The stories will be able to accept cash,
checks, credit cards or debit cards. "Our hearts have been touched
by devastation left by Hurricane Katrina," said Cingular Wireless
president and CEO Stan Sigman. "By establishing the Cingular Cares,
we hope to create a lasting resource to provide aid to those in
need for many years to come. Cingular's focus is to help all
individuals in this tragedy recover from this disaster as quickly
as possible." As part of its immediate outreach, Cingular Cares
will focus its relief efforts on the more than 5,000 employees
living in the impacted states. Employees will be asked to donate
from their paychecks on an ongoing or one time basis. Cingular will
match employee contributions up to $1 million. Cingular will also
allow customers to contribute to the relief effort through the use
of text messaging. All Cingular Wireless subscribers will receive a
free text message asking if they would like to donate $1.99.
Customers will be prompted to reply "yes" if they would like to
give. The donation will be added to their bill, and the American
Red Cross will receive all donations. In addition, customers will
be able to donate to the American Red Cross at any of Cingular's
more than 2,300 company-owned stores and kiosks located in the
country. "We have had a number of our own employees affected by
this disaster and we have significant efforts underway to assist
them," said Sigman. "We hope the combined contributions or our
customers and our employees -- leveraged by our scale and
technology -- will bring on-going help to the victims of Katrina."
About Cingular Wireless Cingular Wireless is the largest wireless
carrier in the United States, serving 51.6 million customers.
Cingular, a joint venture between SBC Communications Inc.
(NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest
digital voice and data network in the nation -- the ALLOVER(SM)
network -- and the largest mobile-to-mobile community of any
national wireless carrier. Cingular is the only U.S. wireless
carrier to offer Rollover(R), the wireless plan that lets customers
keep their unused monthly minutes. Details of the company are
available at http://www.cingular.com/. Get Cingular Wireless press
releases e-mailed to you automatically. Sign up at
http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless
CONTACT: Clay Owen of Cingular Wireless, +1-404-236-6153, or Web
site: http://www.cingular.com/ http://cingular.mediaroom.com/
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