RadioShack Rings in the New Year With Cingular Wireless; Cingular Service Now Available in More than 5,000 RadioShack Stores Acr
02 Janvier 2006 - 1:00PM
PR Newswire (US)
FORT WORTH, Texas and ATLANTA, Jan. 2 /PRNewswire-FirstCall/ --
RadioShack Corporation (NYSE:RSH), the nation's most trusted
consumer electronics specialty retailer, today announced the
immediate availability of Cingular Wireless products and services
in more than 5,000 convenient neighborhood RadioShack stores across
the United States. This includes almost 500 RadioShack
dealer/franchise outlets that are also offering Cingular products
and services. Cingular, a joint venture between AT&T Inc.,
(NYSE:T) and BellSouth Corporation (NYSE:BLS), is selling its full
line of post-paid products and GoPhone pre-paid products through
these RadioShack stores as of January 1. Cingular has the nation's
largest digital voice and data network and is the nation's largest
wireless company, with more than 52.3 million customers. "We've
been diligently planning for months to effectively and efficiently
manage the addition of Cingular to our wireless family," said David
Edmondson, RadioShack's president and chief executive officer.
"We're excited that our customers now have access to Cingular's
exciting new technologies, handsets and competitive wireless
plans." The 10-year distribution agreement, which was first
announced in August 2005, provides significant benefits to both
companies. The agreement gives RadioShack sales associates the
opportunity to provide wireless customers with the hottest products
in wireless, including the black Motorola V3 RAZR, and GoPhone, one
of the fastest growing prepaid brands in the United States. For
Cingular, the agreement makes RadioShack its single largest
distribution outlet. "With Cingular now available in more than
5,000 RadioShack company and dealer franchise stores, wireless
consumers have unprecedented access to Cingular products and
services," said Cingular Chief Operating Officer Ralph de la Vega.
"RadioShack's team of knowledgeable salespeople has an unparalleled
understanding of wireless products and customer service, which is
evident by recent surveys rating them as number one in customer
wireless satisfaction. We are excited about giving wireless users
this new avenue in buying, upgrading or enhancing their Cingular
service." RadioShack officials say its sales associates went above
and beyond the call of duty to ensure stores were fully converted
overnight on New Year's Eve with new Cingular displays and
products. These stores now feature a wide- ranging inventory of
Cingular phones, accessories, extensively branding elements and
signage. Likewise, RadioShack sales associates nationwide have been
fully training to ensure they can provide all visitors to
RadioShack stores with accurate and helpful information about
Cingular products and services. "While the overnight conversion of
more than 5,000 stores may have seemed daunting for people outside
our company, this isn't the first time we've had to manage such a
massive undertaking," said Edmondson. "We attribute the successful
transformation to many factors, including the senior leadership on
the transition team, our home office employees who worked through
every contingency possible, and our store employees who performed
admirably during our busiest sales time of the year to make the
transition seamless to the eyes of the customers. We also have the
utmost admiration for our new partner, Cingular, who worked
hand-in-hand with us every step of the way to allow us to hit the
ground running on January 1." To celebrate the new Cingular
alliance, RadioShack is planning several compelling product offers
during the next few weeks. Starting Jan. 1 and running through Jan.
7, customers have the opportunity to purchase one of the hottest
wireless handsets, the Motorola RAZR phone, and get a free Motorola
Bluetooth headset for a net price of only $29.99 after instant and
mail-in rebates and with a new two-year activation. The standard
retail price for the Motorola RAZR is $399.99. About RadioShack
Fort Worth, Texas-based RadioShack Corporation is one of the
nation's most trusted consumer electronics specialty retailers and
a growing provider of a variety of retail support services. The
company operates through a vast network of sales channels,
including: nearly 7,000 company and dealer stores; over 100
RadioShack locations in Mexico; and more than 700 wireless kiosks.
RadioShack's knowledgeable and helpful sales associates deliver
convenient product and service solutions within an estimated five
minutes of where 94 percent of all Americans either live or work.
For more information on RadioShack Corporation, visit
http://www.radioshackcorporation.com/ . To learn more about
RadioShack products and services or to purchase items online, visit
http://www.radioshack.com/ . About Cingular Wireless Cingular
Wireless is the largest wireless carrier in the United States,
serving 52.3 million customers. Cingular, a joint venture between
AT&T Inc., formerly SBC Communications Inc., and BellSouth
Corporation, has the largest digital voice and data network in the
nation -- the ALLOVER(SM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is the only U.S. wireless carrier to offer Rollover(SM),
the wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/ . Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom .
http://www.newscom.com/cgi-bin/prnh/20000518/DATH047LOGO
http://photoarchive.ap.org/ DATASOURCE: RadioShack Corporation;
Cingular Wireless CONTACT: Charles Hodges, Director of Consumer
Media Relations of RadioShack Corporation, +1-817-415-3300, or ; or
Clay Owen, Senior Director, Media Relations of Cingular Wireless,
+1-404-236-6153, or Web site: http://www.radioshackcorporation.com/
http://www.radioshack.com/ http://www.cingular.com/
http://www.cingular.com/newsroom
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