Who Says Men Don't Know How To Communicate? - Just in Time for Father's Day, Cingular Wireless' Annual Survey Reveals Men Still
09 Juin 2006 - 5:44PM
PR Newswire (US)
ATLANTA, June 9 /PRNewswire/ -- Having trouble getting the man in
your life to open up? Well, if hours of couples' counseling and
self-help tapes haven't worked, why not try a tried and true
remedy? Nope, we're not talking about anything crazy like hiding
the remote control on game day or donning some type of plastic-wrap
garb while you prepare his favorite meal. Cingular Wireless
recommends just giving that special fellow a call on his wireless
phone and chances are he'll talk to you ... unless he's already
talking. And there's a good chance he may be because, for the sixth
consecutive year, Cingular's annual survey on wireless usage
reveals that men talk 16 percent more on their wireless phones each
month than women. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060609/CLF022) This year's
survey revealed that men talk an average of 546 minutes per month
on their cell phones, compared to 470 minutes per month for women.
The gender gap however has closed considerably over the last year.
In 2005, men used their wireless phones an average of 571 minutes
per month compared to 424 minutes per month for women. Clearly the
wireless world is starting to have universal appeal. "Cell phone
usage is at an all-time high for both sexes," said Jennifer
Bowcock, director of consumer media relations, Cingular Wireless.
"Cingular is committed to meeting this growing demand by providing
exclusive, innovative products and services that ensure our 55.8
million wireless customers have plenty to talk about." When it
comes to talking business, men use their cell phones more than
women - 33 percent compared to 14 percent. In matters of the home,
however, women continue to rule the nest. On average, women use the
home phone 471 minutes per month versus the 274 minutes per month
that men use. In keeping with the 2005 survey results, women
continue to lead men when it comes to camera phone usage. In 2006,
51 percent of women use their camera feature frequently or
occasionally with only 40 percent of men using as often. With this
said, camera phone ownership among both sexes is up significantly.
In 2006, 46 percent of the men surveyed and 42 percent of the women
own a camera-capable cell phone. In 2005, only 21 percent of men
and 25 percent of women owned camera-capable cell phones. In this
year's survey, Cingular wanted to identify which gender was the
most absentminded when it came to keeping up with their cell
phones. While only one-quarter of those surveyed admitted to having
ever lost a cell phone, men proved to be slightly more forgetful
than women - 28 percent compared to 23 percent. The 2006 study also
revealed: - Eighty-four percent of women use their wireless phones
to talk to friends and family, versus only 64 percent of men. -
Convenience still remains the top reason for wireless phone usage
among men and women, with 66 percent indicating they primarily use
their wireless phones for convenience purposes. Safety is second at
17 percent. Since Cingular first began conducting its wireless
usage study, guys have gabbed more each year*: MEN WOMEN 2006: 546
minutes a month vs. 470 minutes a month 2005: 571 minutes a month
vs. 424 minutes a month 2004: 455 minutes a month vs. 391 minutes a
month 2003: 438 minutes a month vs. 377 minutes a month 2002: 589
minutes a month vs. 394 minutes a month 2001: 372 minutes a month
vs. 275 minutes a month *Average wireless phone usage per month The
national survey of 1,016 qualified adult wireless user respondents
(48 percent male and 52 percent female) was conducted for Cingular
Wireless by International Communications Research in May 2006. Last
year's study was also conducted in May using the same methodology
and sampling demographics. About Cingular Wireless Cingular
Wireless is the largest wireless carrier in the United States,
serving 55.8 million customers. Cingular, a joint venture between
AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has
the largest digital voice and data network in the nation -- the
ALLOVER(TM) network -- and the largest mobile-to-mobile community
of any national wireless carrier. Cingular is a leader in third
generation wireless technology. Its 3G network is the first widely
available service in the world to use HSDPA (High Speed Downlink
Packet Access) technology. Cingular is the only U.S. wireless
carrier to offer Rollover(R), the wireless plan that lets customers
keep their unused monthly minutes. Details of the company are
available at http://www.cingular.com/. Get Cingular Wireless press
releases emailed to you automatically. Sign up at
http://cingular.mediaroom.com/ .
http://www.newscom.com/cgi-bin/prnh/20060609/CLF022
http://photoarchive.ap.org/ DATASOURCE: Cingular Wireless CONTACT:
Kelleigh Scott Beal of Cingular Wireless, +1-404-236-6321, or Web
site: http://www.cingular.com/ http://cingular.mediaroom.com/
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