TiVo and BellSouth to Co-Market TiVo DVR and DSL Internet
27 Juillet 2006 - 3:30PM
PR Newswire (US)
Agreement Offers TiVo DVR to Select BellSouth(R) FastAccess(R) DSL
Subscribers ALVISO, Calif. and ATLANTA, July 27
/PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), a creator of and
leader in television services for digital video recorders (DVRs),
and BellSouth Corporation (NYSE:BLS), today announced a
co-marketing agreement to promote the stand-alone TiVo(R)
Series2(TM) box and service in conjunction with BellSouth(R)
FastAccess(R) DSL. Beginning this week, BellSouth and TiVo will
launch the first of a variety of co-marketing initiatives that
leverage product synergies between BellSouth FastAccess DSL and
TiVo in order to drive additional distribution of the respective
services. Through the agreement with TiVo, select FastAccess DSL
subscribers will receive special pricing on the TiVo box and
service. These customers can further enhance their already
reliable, high-speed Internet service with TiVo's broadband
applications, including online scheduling, TiVoToGo transfers, TiVo
Guru Guide recommendations, streaming radio, movie browsing, and
TiVo's easy-to-use Home Media features. TiVo's home media features
allows subscribers to receive broadband delivered video and view
personal music and photos on the TV set not just the PC.
Subscribers will also receive the newly released TiVo KidZone as
well as the traditional features for finding, recording and
watching their favorite TV shows, such as Season Pass(TM)
recordings and WishList(R) searches. "TiVo is pleased to work with
BellSouth on this powerful marketing initiative," said Naveen
Chopra, vice president of business development at TiVo. "With its
strong southeastern presence and renowned customer satisfaction,
BellSouth is uniquely positioned to market the benefits of a
broadband-connected TiVo Box. Together, we can turn a DSL Internet
connection into a pipeline for video content delivered directly to
the television." Although specific marketing tactics were not
disclosed, TiVo and BellSouth will leverage each other's marketing
efforts in key Southeastern markets. They will also offer special
incentives to customers who subscribe to both services. "BellSouth
is excited to offer TiVo's unique broadband applications to our
FastAccess DSL customers," said Joey Schultz, vice president of
marketing for BellSouth Retail Markets. "TiVo's leading DVR service
and powerful consumer brand helps us differentiate our DSL Internet
offering by providing our subscribers exciting and entertaining
ways to enhance their television and online experience." About
BellSouth Corporation BellSouth Corporation is a Fortune 500
communications company headquartered in Atlanta, Georgia. BellSouth
has joint control and 40 percent ownership of Cingular Wireless,
the nation's largest wireless voice and data provider with 57.3
million customers. Backed by award-winning customer service,
BellSouth offers the most comprehensive and innovative package of
voice and data services available in the market. Through BellSouth
Answers(R), residential and small business customers can bundle
their local and long distance service with dial-up and high-speed
DSL Internet access, satellite television and Cingular(R) Wireless
service. For businesses, BellSouth provides secure, reliable local
and long distance voice and data networking solutions. BellSouth
also offers print and online directory advertising through The Real
Yellow Pages(R) and YELLOWPAGES.COM(TM) from BellSouth. BellSouth
believes that diversity and fostering an inclusive environment are
critical in maintaining a competitive advantage in today's global
marketplace. More information about BellSouth can be found at
http://www.bellsouth.com/. About TiVo Inc. Founded in 1997, TiVo
pioneered a brand new category of products with the development of
the first commercially available digital video recorder (DVR). Sold
through leading consumer electronic retailers, TiVo has developed a
brand which resonates boldly with consumers as providing a superior
television experience. Through agreements with leading satellite
and cable providers, TiVo also integrates its full set of DVR
service features into the set-top boxes of mass distributors.
TiVo's DVR functionality and ease of use, with such features as
Season Pass(TM) recordings and WishList(R) searches, has elevated
its popularity among consumers and has created a whole new way for
viewers to watch television. With a continued investment in its
patented technologies, TiVo is revolutionizing the way consumers
watch and access home entertainment. Rapidly becoming the focal
point of the digital living room, TiVo's DVR is at the center of
experiencing new forms of content on the TV, such as broadband
delivered video, music and photos. With innovative features such
as, TiVoToGo(TM) and online scheduling, TiVo is expanding the
notion of consumers experiencing "TiVo, TV your way." The TiVo(R)
service is also at the forefront of providing innovative marketing
solutions for the television industry, including a unique platform
for advertisers and audience measurement research. The company is
based in Alviso, Calif. TiVo, 'TiVo, TV your way.' Season Pass,
WishList, TiVoToGo and the TiVo Logo are trademarks or registered
trademarks of TiVo Inc. and its subsidiaries worldwide. (C) 2006
TiVo Inc. All rights reserved. DATASOURCE: TiVo Inc. CONTACT:
Nadine Randall of BellSouth, +1-404-829-8724 or ; or Krista
Wierzbicki of TiVo, +1-408-519-9438 or Web site:
http://www.tivo.com/
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