Cingular Lights Up Baton Rouge With 3g Service
23 Octobre 2006 - 4:14PM
PR Newswire (US)
Mobile Wireless Broadband Network Transforms City Into Metropolitan
"Hot Spot" BATON ROUGE, La., Oct. 23 /PRNewswire/ -- Millions of
people living or visiting Louisiana's state capital will no longer
need to rely on wired connections for broadband access to
information as Cingular transforms Baton Rouge into a wireless
super speedway. Cingular today begins offering its 3G mobile
wireless broadband service throughout the Greater Baton Rouge
metropolitan area. Cingular customers can now use Cingular's 3G
mobile broadband network to rapidly access e-mail, browse the
Internet, connect to business applications, watch video clips while
on-the-go shopping at the Mall at Cortana or the Mall of Louisiana,
strolling along the scenic streets in Spanish Town, attending
classes at LSU or waiting in the Baton Rouge Metropolitan Airport.
Cingular 3G not only offers advanced wireless services, such as
viewing video clips, it enhances existing services by making them
run faster. Customers can now download a game or ringtone, or
access e-mail, in a fraction of the time it used to take.
Additionally, Cingular customers using a 3G handset with a data
rate plan package can access all the company's data services
whenever they're connected to the Cingular network. "Whether you
are a small business owner or a soccer mom, you're always on the go
and need quick access to information," said Joe Larussa, vice
president and general manager, Cingular Wireless,
Alabama/Mississippi/Louisiana/NW Florida. "Our 3G service gives our
customers the ability to watch news, sports and entertainment
highlights or weather forecast on their phone while waiting in line
at the airport or grabbing a seat at a restaurant. We're providing
customers with an "invisible wire" that extends their broadband
experience beyond their office or home." Cingular's 3G network
provides average download data speeds between 400- 700 kilobits per
second with bursts to over one megabit. The company currently
provides 3G services in 115 cities and towns in and around 52 of
the top 100 major metropolitan areas in 28 states. HSDPA/UMTS
technology makes it possible for people to enjoy a wide variety of
wireless content and gives Cingular the advantage of offering
simultaneous voice and data services to customers based upon the
global standard for wireless communications - GSM. For businesses
and consumers, this means more feature-rich services and content,
and for Cingular, a more economical method for carrying traffic and
more efficient use of spectrum. PERSONAL MOBILITY - FAST AND
FURIOUS Customers who want to watch video highlights of the LSU
game or view highlights of a number of HBO's series including "Curb
Your Enthusiasm," "Entourage" or "The Wire," can see it all - and
more - by signing up for Cingular Video. Cingular Video is an
on-demand streaming video service with a large selection of popular
mobile content that can be viewed on 3G-capable Cingular phones.
"We've tailored Cingular Video so that customers can quickly and
easily personalize and access the information that's most important
to them," said Larussa. Cingular Video includes local weather
forecasts in 100 cities across the country. Basic Cingular Video
service includes more options for families from media outlets
including ABC TV, Cartoon Network, Adult Swim, CMT, CNN, Comedy
Central, Disney Channel, Disney Mobile Studios, ESPN, FOX Sports,
FOX News, FOX TV, FUEL, HBO Family (premium), HBO Mobile (premium),
iFilm, Jayski Alerts, MTV, Music Choice, NASCAR.com To Go
(premium), NCAA Championship Sports Content, NBC, Nickelodeon,
Richard Childress Racing, SPEED, Spike, The Weather Channel, TV
Guide Channel and VH1. Cingular currently offers 3G service on
several handsets including the only HSPDA wireless phones available
in the country, the LGCU500 and Samsung ZX20. The company is adding
several other handsets to its product line in the coming months.
Prices for Cingular 3G handsets start at $99 after a $50 mail- in
rebate for a two-year service plan commitment. Cingular Video
requires a $19.99 MEdia Net Unlimited data package. Premium
content, such as HBO Mobile, is available on an additional monthly
subscription basis, while other content, such as music video clips
from Music Choice, is available on a pay-per-view basis for a
24-hour period of time. MOBILIZING BUSINESS AT HIGH-SPEED Utilizing
its 3G network, Cingular's LaptopConnect solutions give businesses
the ability to use their laptops to access the Internet or e-mail,
download large files and attachments, or run corporate business
applications at average data speeds between 400-700Kbps (kilobits
per second) on the downlink, with bursts to more than a megabit per
second. "Businesses need the same fast reliable access to
information whether they're working from a desktop in their office
or making a presentation to a customer at an offsite location,"
said Gerald Denicola, director of sales for Cingular's East
Louisiana market. "They don't want to wait for a large contract to
download or access their company's intranet site to check inventory
status. With BroadbandConnect, they don't have to anymore."
Cingular LaptopConnect combines either an external LaptopConnect
card or an integrated modem within a Laptop and Cingular's
Communication Manager to provide access to the 3G network. The
service also offers additional security features compared to
alternative wireless technologies. Customers can purchase either an
Option Wireless or Sierra Wireless laptop modem card for $99.99,
after rebate, when they sign up for a qualifying voice plan and
two-year, Unlimited Data Connect plan. Customers can also purchase
a Dell Latitude D620 or Dell Latitude D820 at
http://www.cingular.com/dell. Cingular's Unlimited DataConnect plan
currently is $59.99 for customers who sign up for a two year term
and have a qualifying voice plan with Cingular. Additionally,
business customers traveling outside the United States can select
one of two international data plans. Cingular DataConnect North
America ($109.99 for 100MB) for travel within Canada and Mexico,
and DataConnect Global ($139.99 for 100MB), an overseas plan - both
include unlimited data usage on Cingular's domestic data networks.
Cingular is the first and only carrier in the world to offer a
single card/single rate plan solution for international travelers.
All Cingular LaptopConnect cards and Integrated modems are tri-band
HSDPA/UMTS (850/1900/2100Mhz) and quad-band EDGE/GPRS (Enhanced
Data Rates for Global Evolution/General Packet Radio Service) in
four bands (850/900/1800/1900Mhz), which means the devices are
interoperable between the company's nationwide EDGE network and
it's 3G network. Additionally, customers can use the cards to
access broadband service in approximately a dozen countries, and
other data connections in more than 100 countries. THE TECHNOLOGY:
HSDPA/UMTS HSDPA is the high-speed evolution of GSM/EDGE (Global
System for Mobile Communication), which shares a common core
network and therefore is backward compatible with EDGE/GPRS. In
areas where the 3G network is not available, customers will receive
service on the company's EDGE network. The Cingular EDGE network is
available to 270 million people in more than 13,000 cities and
towns and in areas along 40,000 miles of highways, providing
average data speeds up to 135Kbps. GSM is the world's most popular
wireless technology, which is used by international wireless
carriers to serve more than two billion people worldwide, and
enabling Cingular customers to make/receive voice calls in nearly
200 countries. The launch is part of the company's $165 million
investment in its Louisiana network this year. Over the past three
years, Cingular has invested more than $350 million in the area
adding new cell sites, new switching facilities, back-up generators
and batteries and improving overall coverage and capacity. About
Cingular Wireless Cingular Wireless is the largest wireless carrier
in the United States, serving 58.7 million customers. Cingular, a
joint venture of AT&T Inc. (NYSE:T) and BellSouth Corporation
(NYSE:BLS), has the largest digital voice and data network in the
nation -- the ALLOVER(TM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its
3G network is the first widely available service in the world to
use HSDPA (High Speed Downlink Packet Access) technology. Cingular
is the only U.S. wireless carrier to offer Rollover(r), the
wireless plan that lets customers keep their unused monthly
minutes. Details of the company are available at
http://www.cingular.com/. Get Cingular Wireless press releases
emailed to you automatically. Sign up at
http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless
CONTACT: Dawn Benton of Cingular Wireless, +1-404-236-5305, or
wireless, +1-404-202-6335, or Web site: http://www.cingular.com/
http://cingular.mediaroom.com/ http://www.cingular.com/dell
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