BLS Bellsouth Cp

---- Programs include El Perro y El Gato(SM), Habla Mas(SM), and Generacion Boxeo(SM) ---- ATLANTA, Nov. 1 /PRNewswire/ -- Select original programs from HBO Latino are now available on cellular phones through Cingular Wireless. The programs are part of a package of mobile content being offered on the HBO Mobile(SM) subscription service on Cingular Video(TM), currently available in 3G markets for customers equipped with 3G handsets. "We are very familiar with the tastes and preferences of the Hispanic market and we're constantly introducing products and services that will allow our customers to stay connected with the key components of their lifestyle using their Cingular Wireless phones," said Roberto Garcia, executive director of Hispanic Marketing. "We know that HBO Latino programming is important to our segment, so we decided to bring it to their cellular handsets so that they can enjoy it anytime, anywhere." The HBO Latino category on HBO Mobile includes: the animated series El Perro y El Gato, which teaches English and Spanish vocabulary to kids in a fun and engaging way; Habla Mas, the latest from the Habla series, which features anecdotes and real life accounts of what it means to be Latino in the U.S., with dialogue in Spanish, English and Spanglish; and the Spanish-language boxing series, Generacion Boxeo, which features fight commentaries and interviews with up-and-coming Latino boxers. In addition, La Traductora, a new series original to HBO Mobile, joins the HBO Latino programs on Cingular Wireless. The English and Spanish-language vignettes follow the humorous daily experiences of Carmen and her young daughter Maribel, who, like many children of immigrants, serves as her mother's translator. "HBO Mobile on Cingular's 3G phones makes it easy to introduce these great programs to a new audience as well as allows fans of the shows to watch episodes or replay their favorite segments," said Lucinda Martinez Desir, vice president, market development at HBO. "These programs carry a U.S. Latino sensibility, so they're appealing to today's multigenerational and bilingual households." The HBO Mobile subscription is available exclusively on Cingular Wireless for $4.99 a month. In addition to HBO Latino programming, HBO Mobile includes full-length episodes from Entourage(SM), Sex and the City(R), Dane Cook's Tourgasm, Real Time with Bill Maher(SM), Russell Simmons' Def Comedy Jam, and more. These episodes have been segmented into chapters so Cingular subscribers can conveniently relive their favorite moments or watch with friends. Cingular also offers HBO Family Mobile(SM) for $2.99 a month, providing educational and entertaining programs and segments designed for young viewers on the go including Crashbox, A Little Curious, Frog Blues, as well as El Perro y El Gato. HBO Mobile and HBO Family Mobile are available to customers who subscribe to the Cingular Media Max Data Package. Cingular Media Max offers unlimited Cingular Video downloads, and unlimited wireless Internet for $19.99 a month. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(R) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/. DATASOURCE: Cingular Wireless CONTACT: Maria Schnabel of Cingular Wireless, +1-404-236-6432, or Web site: http://www.cingular.com/ http://cingular.mediaroom.com/

Copyright