Cingular's XpressMail(SM) With BlackBerry(R) Goes Retail
14 Avril 2004 - 3:30PM
PR Newswire (US)
Cingular's XpressMail(SM) With BlackBerry(R) Goes Retail
Best-Selling Wireless E-mail and Phone Solution Now Available to
Mobile Professionals Everywhere ATLANTA, April 14 /PRNewswire/ --
Cingular Wireless today announced the availability of its flagship
wireless e-mail and phone offering, XpressMail(SM) with
BlackBerry(R) through more than 6,000 Cingular company-owned retail
stores and retail agent outlets nationwide. Expanding its
best-selling corporate e-mail and phone solution into retail is a
key element of Cingular's strategy to grow wireless e-mail use
among mobile professionals by capturing additional business
customers in the small and medium business markets. According to
International Data Corporation (IDC), 14 percent of small and
medium businesses in the U.S. intend to purchase a "smart" handheld
device that handles both voice and e-mail services in 2004. IDC
also reports that small and medium sized businesses spend on
average $286 per month on wireless services and prefer to buy their
telecommunications products from retail outlets. "Cingular is the
leading provider of wireless e-mail services for the enterprise,
with more experience supporting BlackBerry customers and corporate
systems connectivity than any other carrier in the US," said Jim
Ryan, vice president of data product management and business
marketing, Cingular Wireless. "Today, we're extending this value
proposition to mobile professionals of all walks, through the
convenience of our nationwide network of retail outlets."
Cingular's XpressMail with BlackBerry takes full advantage of the
BlackBerry 6280(TM) and BlackBerry 7280(TM) wireless handhelds(TM).
These advanced devices combine the best voice features, including
conference calling and international roaming, and data services
such as text messaging, e-mail access, calendars and to-do lists.
The BlackBerry 6280 and BlackBerry 7280 are tri-band (1900/1800/850
MHz) handhelds developed by Research In Motion (NASDAQ:RIMM) and
work seamlessly on Cingular's 1900 and 850 MHz GSM/GPRS networks,
giving XpressMail with BlackBerry customers access to the best
integrated voice and data coverage in the country. Because
BlackBerry handhelds maintain a constant connection to Cingular's
wireless network, customers don't have to "dial up" to get their
e-mail. Cingular customers using BlackBerry can view e-mail
attachments and wirelessly reconcile e-mail messages between their
PCs and BlackBerry handhelds. BlackBerry handhelds also allow
customers to dial and e-mail from within an existing message.
Customers can click on a telephone number or e-mail address
received in a message to automatically create an e-mail or place a
phone call. The retail offering of BlackBerry features BlackBerry
Web Client (TM), a convenient Internet-based solution (no server
software required) that enables customers who use MS Exchange and
Lotus Domino at the office to access their corporate e-mail.
BlackBerry Web Client also supports up to 10 Internet Service
Provider (ISP) e-mail accounts from a single handheld. Corporate
email access with very low overhead makes Xpress Mail with
BlackBerry ideal for smaller business customers who may not wish to
purchase, install and support a dedicated wireless e-mail server.
Pricing for BlackBerry service begins at $29.99 per month for three
MB of e-mail storage to unlimited e-mail for $44.99, for customers
with a Cingular voice plan. E-mail only plans are available from
$34.99 for three MB storage and $49.99 for unlimited e-mail.
Pricing for the BlackBerry 6280 handheld starts as low as $249 with
a two-year contract. Pricing for the BlackBerry 7280 handheld
starts as low as $349 with a two-year contract. For more
information about the new BlackBerry handhelds, please visit
Cingular Wireless' website at http://www.cingular.com/ . About
Cingular Wireless Cingular Wireless, a joint venture between SBC
Communications (NYSE:SBC) and BellSouth (NYSE:BLS), serves more
than 24 million voice and data customers across the United States.
A leader in mobile voice and data communications, Cingular is the
only U.S. wireless carrier to offer Rollover(tm), the wireless plan
that lets customers keep their unused monthly minutes. Cingular has
launched the world's first commercial deployment of wireless
services using Enhanced Data rates for GSM Evolution (EDGE)
technology. Cingular provides cellular/PCS service in 43 of the top
50 markets nationwide, and provides corporate e-mail and other
advanced data services through its GPRS, EDGE and Mobitex packet
data networks. Details of the company are available at
http://www.cingular.com/ . DATASOURCE: Cingular Wireless CONTACT:
Clay Owen of Cingular Wireless, +1-404-236-6153, or ; or Patrick
Foarde of Ketchum for Cingular Wireless, +1-404-879-9254, or Web
site: http://www.cingular.com/
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