The Original and Most-awarded Minivan Continues to Lead Its Segment
06 Août 2007 - 7:16PM
PR Newswire (US)
- Dodge invented the modern minivan and has continued to perfect
the minivan formula of a garageable van designed from the inside
out AUBURN HILLS, Mich., Aug. 6 /PRNewswire-FirstCall/ -- As the
originator of the modern minivan, Dodge has pioneered more minivan
innovations than any other brand in the marketplace and has been
the sales leader for 23 consecutive years. Since 1983, Dodge has
sold almost 12,000,000 minivans. Dodge outsells its nearest
competitor by more than a two-to-one margin. With that kind of
experience and customer base, Dodge continues to perfect the
minivan formula with innovative, fresh ideas customers appreciate.
"Today's families are on the move, and the all-new 2008 Dodge Grand
Caravan is purpose-built to serve their everyday needs," said Mike
Accavitti, Director - Dodge Marketing. "With its new features and
technology, the Dodge Grand Caravan brings the comforts of home on
the road." With its exclusive Stow 'n Go seating and storage
system, Dodge Caravan has a 22 percent share of the minivan
segment, which is the highest of any minivan nameplate in the
United States. The minivan segment is a vibrant part of the new
vehicle market, averaging 1.1 million units sold since 1993.
Roughly one of every 15 new vehicles sold in the United States is a
minivan and that is expected to stay stable or grow slightly in the
near future. With all-new bold, athletic styling, the 2008 Dodge
Grand Caravan offers unmatched versatility, clever features, the
safety consumers expect and value to be the best all-around
transportation option for young families. The target customer for
the 2008 Dodge Grand Caravan is a married couple between the ages
of 30 and 44 with two or more children under the age of 12. This
customer has a median household income of $70,000. Sixty percent
are expected to be college graduates. They are family-oriented and
want the best for their family at a reasonable price. Model Lineup
For 2008, Dodge offers two passenger models, the Dodge Grand
Caravan SE and the Dodge Grand Caravan SXT. The Dodge Grand Caravan
SE is powered by a 3.3-liter V-6 engine that produces 175 hp (131
kW) and 205 lb.-ft. (278 N*m) of torque and is mated to a
four-speed transaxle. The 3.3-liter engine is a flex-fuel engine
capable of running on E85, a renewable fuel. Standard features
included on the Dodge Grand Caravan SE are advanced multistage
driver and low-risk-deployment front- passenger air bags;
supplemental all-row side-curtain air bags with added rollover
protection; Electronic Stability Program (ESP) with Brake Assist
and traction control; air conditioning with manual temperature
control; 140 amp alternator; passenger assist handles located on
the A-pillar, B-pillar and headliner above the sliding passenger
doors; vanity mirror; 600-amp maintenance-free battery; four-wheel
anti-lock disc brakes; brake-park interlock; LATCH child seat
anchor system; overhead console that includes a rearview interior
conversation mirror with sunglass holder; standard front-row center
floor console with four removable, dishwasher-safe cup holders;
rear window defroster; black door handles; power door locks; dual,
manual sliding doors; tinted glass; standard door-trim panel with
armrest, two map pockets, chrome interior door handles and first-
and second-row bottle holders; dual glove boxes; third-row rear
seatback grocery bag hooks; halogen headlamps with headlamp-off
time delay; manual liftgate with single floodlamp; rear dome light
located between the second and third rows; front courtesy/map
light; manual, three-gauge whiteface instrument cluster display;
fold-away exterior mirrors; bodyside accent color molding; black
grille with body color horizontal bars; 12-volt power outlets in
the instrument panel and rear quarter trim; AM/FM/CD/MP3 radio with
four-speaker sound system; Sentry Key(R) remote, keyless,
illuminated entry with anti-theft engine immobilizer; cloth seats
with removable second-row two-passenger bench seat and third-row
60/40 split bench seat that folds into the floor; second-row,
in-floor covered storage bins; DoorAlert; power rack-and-pinion
steering; manual tilt steering column; tip start; FOB Integrated
Key (FOBIK); tire pressure monitoring system; 16-inch steel wheels;
"Dodge Grand Caravan SE" badging; compact spare; power front
windows with one-touch down and driver-side one-touch up;
intermittent front and rear wipers and 20-gallon fuel tank. In
addition to the standard equipment on the Dodge Grand Caravan SE,
available equipment includes Stow 'n Go(R) seating and storage
system; Swivel 'n Go(TM) seat system; power sliding driver-side and
passenger doors; YES Essentials(R) anti-stain, anti-static,
anti-odor cloth seats and floormats; engine block heater; 160 amp
alternator; AM/FM/CD/DVD/HDD/MP3 MyGIG Multimedia Entertainment
System featuring ParkView(R) rear back-up camera, six speakers and
SIRIUS Satellite Radio; roof rack; manual driver lumbar support;
eight-way power driver seat; security alarm; leather-wrapped shift
knob; body color side molding; speed control with
steering-wheel-mounted controls; trip computer with temperature and
compass display in instrument cluster; power one-touch- down
second-row windows; power third-row quarter vents and an integrated
child booster seat (late availability). The following packages are
available on the 2008 Dodge Grand Caravan SE: Integrated Child
Bench Seats with YES Essentials Fabric Group which features a
second-row bench seat with two, integrated child safety seats, YES
Essentials anti-stain, anti-static, anti-odor seat fabric and YES
Essentials floor mats; Appearance Group which includes 16-inch
aluminum wheels, leather-wrapped shifter knob and steering wheel,
steering-wheel-mounted audio controls, body color exterior moldings
and a roof rack; Entertainment Group #1 which features a second-row
overhead eight-inch video screen, two wireless headphones, video
remote control, six speakers, 115-volt power outlet, SIRIUS
Satellite Radio and AM/FM/CD/DVD/HDD/MP3 MyGIG(TM) Multimedia
Entertainment system; Power Entry Group which includes power
sliding passenger doors, power liftgate, eight-way power driver
seat, manual driver lumbar support, power second-row windows, power
third-row quarter vents and power mirrors; Stow 'n Go seating and
storage system that includes second- and third-row seats that fold
into the floor and Swivel 'n Go seat system which features
removable second-row quad seats that swivel 180 degrees to face the
third-row, 60/40 split bench seat that folds into the floor and a
removable table which stows in the second-row in-floor covered
storage bins when not in use. The Dodge Grand Caravan SXT is
powered by a standard 3.8-liter V-6 engine that produces 197 hp
(147 kW) and 230 lb.-ft. (312 N*m) of torque and is mated to a new,
minivan-first six-speed transaxle. In addition to the standard
features on the Dodge Grand Caravan SE, the Dodge Grand Caravan SXT
standard features include Stow 'n Go seating and storage system;
YES Essentials anti- stain, anti-odor, anti-static cloth seats and
floor mats; power adjustable pedals; three-zone manual temperature
control; 160 amp alternator; "Dodge Grand Caravan SXT" badging;
bright license plate brow; single rear, full- length, overhead
console system with storage bins; second- and third-row movable LED
lamps; LED halo light ring (replaced by dual mini overhead consoles
if available sunroof is ordered) that emits a soft greenish-blue
light; body color exterior door handles; deluxe door trim panel
includes front-row armrest, two map pockets, chrome interior door
handles, bright door insert and first- and second-row bottle
holders; power sliding driver-side and passenger-side sliding
doors; black grille with bright horizontal bars; HomeLink universal
transceiver with programmable, three-function, remote- control
garage door opener and interior/exterior home lighting or security
devices; whiteface instrument cluster display with tachometer; fog
lamps; LED lighting in overhead console that illuminates
front-center cup holder and console; foldaway, power, heated, body
color exterior mirrors; illuminated vanity mirrors; bodyside body
color molding with bright insert; eight-way power driver seat;
manual driver lumbar support; leather-wrapped shift knob and
steering wheel; steering-wheel-mounted audio controls; six-speaker
sound system; speed control with steering-wheel-mounted controls;
trip computer with temperature and compass display in instrument
cluster and 16-inch aluminum wheels. Available equipment for the
Dodge Grand Caravan SXT includes a new 4.0- liter V-6 engine that
produces 251 hp (189 kW) and 259 lb.-ft. (350 N*m) of torque and is
mated to a new, minivan-first six-speed transaxle and features a
sport suspension; Swivel 'n Go seat system; three-zone automatic
temperature control with air filter; engine block heater;
ParkSense(R) rear back-up assist system; ParkView rear back-up
camera; heated first- and second-row seats (cloth or leather);
automatic headlamps; second- and third-row retractable sunscreen
shades; power liftgate; AM/FM/CD/DVD/HDD/MP3 MyGIG Multimedia
Infotainment System with or without navigation and includes
UConnect Hands- free communication system and SIRIUS Satellite
Radio; SIRIUS Backseat TV; rearview auto-dimming mirror with
microphone for UConnect; remote start system; black roof rack;
leather-trimmed first- and second-row seats; eight- way power
driver and front-passenger seat; integrated child booster seat;
security alarm; premium removable, sliding front center floor
console with four cup holders, multiple storage bins and 12-volt
power outlet; power sunroof and 17-inch aluminum wheels. Packages
available on the 2008 Dodge Grand Caravan SXT include:
Entertainment Group #2 which features second- and third-row
eight-inch overhead screens, remote CD/DVD player, MyGIG Multimedia
Entertainment system, two two-channel wireless headphones, remote
control and SIRIUS Satellite Radio; Trailer Tow Group which
includes heavy-duty engine cooling, trailer tow wiring, load
leveling and height control, engine oil cooler, heavy-duty
transmission oil cooler and heavy-duty radiator; Swivel 'n Go seat
system which features removable second-row quad seats that swivel
180 degrees to face the third-row 60/40 split bench seat and a
removable table which stows in the second-row in-floor covered
storage bins when not in use; Family Value Group which includes a
premium removable front-center console that slides rearward 21
inches and offers four cup holders, a 12-volt power outlet and
multiple storage areas and second- and third-row sunscreen shades;
Leather Group which features leather seats, three-zone automatic
temperature control, second- and third-row sunscreen shades, and
power eight-way front seats; Security Group which includes security
alarm, UConnect Hands-free communication system with interior
auto-dimming mirror with microphone, automatic headlamps and
ParkSense rear back-up assist system; Surround Sound Group which
features ten speakers with subwoofer and 506-watt amplifier and
SIRIUS Satellite Radio; Premium Interior Group #1 which features
leather seats, eight-way power passenger seat and SIRIUS Satellite
Radio and Premium Interior Group #2 which features leather seats
and an eight-way power passenger seat. DATASOURCE: Chrysler LLC
CONTACT: Kathy Graham, +1-248-512-2942 (office), +1-248-705-1502
(cell), , or Beth Ann Bayus, +1-248-512-0350 (office),
+1-248-761-5588 (cell), , both of Chrysler LLC Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
Copyright