ATLANTA, March 6,
2025 /PRNewswire/ -- The Home Depot®, the
world's leading home improvement retailer, is rolling out Magic
Apron, a proprietary suite of generative AI tools that helps
customers answer how-to and product questions and assists them with
their home improvement projects. Just in time for its busy spring
selling season, Magic Apron is available 24/7 to assist with
detailed questions for any spring product, project and beyond.
"Home Depot customers have always relied on the expertise of our
orange-aproned associates in the aisles of our stores to answer
questions and help them solve problems," said Jordan Broggi, executive vice president of
customer experience and president - online. "Magic Apron is
designed to bring that same expertise to the digital world,
leveraging our proprietary knowledge base to support our customers
and give them the confidence to tackle their home improvement
projects, anytime, anywhere. So, whether you're staining a deck,
searching for the latest grill, or sprucing up the garden for
spring, Magic Apron is ready to assist with your home project
needs."
Magic Apron is the first of its kind in home improvement.
Powered by best-in-class large language models, Magic Apron is
trained on The Home Depot's proprietary project expertise and
product catalog as well as information from across the Internet to
improve search results and answer customers' product and project
questions.
Say, for example, a customer is getting their lawn ready for
spring. They may not know if aeration is needed, how to overseed
bare spots, what products are needed for weed control, or how to
fertilize it. That's where Magic Apron comes in to answer questions
with how-to instructions, product suggestions and more.
Today, when customers research products on homedepot.com, Magic
Apron is available to answer product questions, provide project
guides and summarize product reviews. Magic Apron can currently be
found on millions of product pages on homedepot.com and in The Home
Depot's award-winning mobile app.
The technology will soon expand to The Home Depot's Pro B2B
site, offering enhanced support tailored to professional
contractors and business account users. In the coming months, Magic
Apron will roll out new features and be accessible across
homedepot.com. Like a personal home improvement concierge, it will
feature new functionality to assist customers with project
inspiration, design ideas, product comparison and recommendations,
comprehensive advice and more.
Magic Apron leverages The Home Depot's extensive proprietary
knowledge base and the company's own human expertise to make the
tool more accurate, reliable and helpful. The technology will
continue to learn from customer and associate feedback and serve as
a foundational tool for store and contact center associates to
better help customers.
About The Home Depot
The Home Depot is the world's largest home improvement retailer. At
the end of the fourth quarter of fiscal 2024, the company operated
a total of 2,347 retail stores and over 780 branches across all 50
states, the District of Columbia,
Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The Company employs over 470,000
associates. The Home Depot's stock is traded on the New York Stock
Exchange (NYSE: HD) and is included in the Dow Jones industrial
average and Standard & Poor's 500 index.
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SOURCE The Home Depot
