NEW
YORK, Feb. 11, 2025 /PRNewswire/
-- Major League Soccer (MLS) and Century 21 Real Estate
LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today
announced a new multiyear partnership.
*Media assets can be found
here*
As the league kicks off its 30th season and the momentum behind
soccer in North America continues
to build, the CENTURY 21® brand will serve as the
Official Real Estate Services Partner of MLS, the MLS
All-Star Game, and MLS Cup presented by Audi. This
strategic collaboration not only celebrates the growth of soccer in
the region but also creates powerful opportunities for both brands
to engage with fans and communities across the country.
Starting in 2025, the CENTURY 21 brand will integrate into
national broadcasts on MLS Season Pass, produce in-stadium
promotions and will also have an on-site presence at the League's
milestone events. In addition, this multiyear agreement features an
extensive series of activations for the CENTURY 21 brand throughout
the season, including premium ticket and hospitality opportunities
at MLS matches across North
America.
"We are thrilled to kick off this partnership with Major League
Soccer," says Tori Keichinger, VP, Head of Marketing, Century
21 Real Estate, LLC. "One of our core missions as a brand is to
create impactful connections with the communities agents affiliated
with the CENTURY 21 brand serve every day. This collaboration
allows us to connect directly with the diverse and passionate MLS
fanbase to enhance our brand's visibility and loyalty and further
solidify the CENTURY 21 brand's position as the most respected and
the most recognized name in real estate*. Whether engaging with
their local MLS teams or getting involved with their own community
soccer clubs, CENTURY 21 franchisees will be able to build valuable
relationships to help build their businesses."
The partnership with MLS will serve as the first broad scale
media launch of the CENTURY 21 brand's "Joy of Home" campaign,
launched in November 2024. This
collaboration will give the CENTURY 21 brand the platform to
connect with MLS' engaged fanbase, helping to fuel business
opportunities for the thousands of real estate agents affiliated
with the global brand. MLS will also collaborate with the brand on
developing digital and out-of-home marketing campaigns and exciting
on-site experiences to not only drive franchise and brokerage
expansion but inspire pride and accomplishment amongst the CENTURY
21 brand's talented network of independent real estate agents.
"As we look ahead to our 30th season we are thrilled to
welcome Century 21 Real Estate to the Major League
Soccer family," said Greg Millard,
MLS SVP, Brand Alliances. "MLS is driven by the unmatched
enthusiasm that fuels every game and every fan experience, and
together with the CENTURY 21 brand, we'll engage with fans in
ways that directly support its network of agents across the
country."
Through this agreement, Century 21 Real Estate also becomes an
official partner of MLS NEXT Pro, the professional men's soccer
league in the U.S. and Canada that
completes the pro player pathway to MLS first teams.
The announcement between MLS and Century 21 Real Estate arrives
during a period of great momentum behind the sport of soccer in
North America. As MLS prepares to
kick off its 30th season on Feb.
22, as well as its third season of MLS Season Pass on Apple
TV, the U.S. is also preparing to host the Concacaf Gold Cup and
FIFA Club World Cup taking place in 2025, as well as the FIFA
World Cup across the U.S., Canada
and Mexico in 2026.
Coming off a record-setting season in attendance, merchandise
sales, and social media engagement, MLS continues to experience
growth at unprecedented levels. Corporate sponsorships and revenue
are reaching new heights, with MLS and Soccer United Marketing
(SUM) experiencing mid double-digit growth in both property and
club sponsorships entering the 2025 season.
About Century 21 Real Estate LLC
Built on a legacy of
trust and client-first service, the approximately 130,000
independent CENTURY 21® sales professionals in
approximately 11,100 offices across 79 countries and territories
are committed to guiding clients along every step of their real
estate journey. The CENTURY 21 brand equips its system members with
the industry-leading tools, resources, and marketing assets that
help take their business to new heights. Century 21 Real Estate has
numerous websites to help answer specific consumer needs. They
include century21.com, century21.com/global, century21.com/commercial,
century21.com/finehomes and espanol.century21.com.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real
Estate Inc. (NYSE: HOUS), a global leader in real estate
franchising and provider of real estate brokerage, relocation, and
settlement services.
©2025 Century 21 Real Estate LLC. All Rights Reserved.
CENTURY 21®, the CENTURY 21 Logo and
C21® are registered service marks owned by Century
21 Real Estate LLC. Century 21 Real Estate LLC fully supports the
principles of the Fair Housing Act and the Equal Opportunity Act.
Each office is independently owned and operated.
* Study Source: 2024 Brand Health Study. The survey results
are based on 1,203 online interviews with a national random
sample of adults (ages 18+) who are equal decision makers in
real estate transactions and active in the real estate market
(bought or sold a home within the past two years or, plan to
purchase or sell a home within the next two years). Recognition
question based on consumer awareness of brand in question. Results
are significant at a 90% confidence level, with a margin of error
of +/-2.4%. The study was conducted by Kantar Group Limited, a
leading global market research organization, from November 12- December 2, 2024.
About Major League Soccer
Headquartered in
New York City, Major League Soccer
-- celebrating its 30th season in 2025 -- features 30 clubs
throughout the United States and
Canada. All MLS, Leagues Cup, and
select MLS NEXT Pro and MLS NEXT matches can be watched through MLS
Season Pass, available on the Apple TV app on Apple devices,
smart TVs, streaming devices, set-top boxes, and game consoles, and
the web at tv.apple.com. MLS Season Pass features the
most expansive and accessible lineup of programming ever for MLS
fans. For more information about MLS, visit mlssoccer.com. For
more information about the Apple TV app,
visit apple.com/apple-tv-app.
About MLS NEXT Pro
Launched in 2022 by Major League Soccer, MLS NEXT Pro is a
professional men's soccer league in the
United States and Canada
that completes the pro player pathway from MLS NEXT to MLS first
teams. MLS NEXT Pro continues to grow the game through innovation
and inclusion, bringing professional soccer to new communities and
creating opportunities both on and off the field. MLS NEXT Pro
enters its fourth season in 2025 with 29 teams, 27 MLS-affiliated
and two independent, Carolina Core FC and Chattanooga FC.
Additional MLS-affiliated and independent clubs will join in the
years ahead, including Cleveland,
Jacksonville Armada FC, Connecticut United FC and West Michigan
Soccer. MLS NEXT Pro matches are broadcast on MLS Season Pass on
Apple TV as part of the groundbreaking partnership between Apple
and MLS. For more information about MLS NEXT Pro,
visit mlsnextpro.com.
Media Contacts:
Major League Soccer
Peter
O'Brien
Peter.OBrien@mlssoccer.com
Century 21 Real Estate, LLC.
Erin Siegel
Erin.Siegel@century21.net
View original content to download
multimedia:https://www.prnewswire.com/news-releases/century-21-real-estate-and-major-league-soccer-announce-multiyear-partnership-in-the-us-302373174.html
SOURCE Major League Soccer
