LeoVegas AB: LeoVentures invests in esports betting - Pixel.bet
13 Septembre 2018 - 8:45AM
The LeoVegas Group, through its wholly owned
investment company LeoVentures Ltd, has acquired 51% of the shares
in Pixel Holding Group Ltd, which runs the esports betting operator
Pixel.bet. The investment amounts to EUR 1.5 million for 51 percent
of the company and is made through a new issue. Pixel.bet's vision
is to create the greatest gaming experience in betting on esports
www.pixel.bet
"Esports is an international and
fast-growing area that engages millions of viewers and players
every month. With this investment in Pixel.bet we as a Group will
gain unique insight into a new and fast-growing segment,"
comments Gustaf Hagman, LeoVegas' Group CEO and co-founder of
LeoVegas Mobile Gaming Group.
"In Pixel.bet we have found a
passionate team of entrepreneurs who come from the esports
community. With its strong technology and mobile-first gaming
experience, Pixel.bet is a perfect match for the LeoVegas Mobile
Gaming Group. Together we will drive development for the absolute
premier experience in esports betting," says Robin
Ramm-Ericson, Managing Director of LeoVentures and co-founder of
LeoVegas Mobile Gaming Group.
Eirik Kristiansen, CEO of Pixel.bet, comments:
"We love esports. And we love betting. We want to
create value for enthusiasts and add something truly extra to our
community. Pixel.bet is, for example, the
first to offer log-in with mobile BankID and instant
withdrawals. In LeoVentures we have now found
a unique partner and investor that understands and shares our
passion."
Pixel Holding Group Ltd runs the esports betting
operator Pixel.bet and in its next phase is gearing up for a
broader launch of its business. Sweden and the Nordics are initial
focus markets, with clear potential to grow further
internationally. Pixel.bet has the ambition to position itself as
the leading brand in esports betting.
Completion of the acquisition is expected during
the third quarter 2018. The investment in Pixel Holding Group Ltd
will initially not have any significant effect on the LeoVegas
Group's earnings or financial position.
Read more about LeoVentures and its portfolio
companies here: http://leovegasgroup.com/leoventures/.
For
further information, please contact:
Gustaf Hagman, Group CEO and co-founder: +46
70-880 55 22, gustaf.hagman@leovegas.com
Philip Doftvik, Head of Investor Relations: +46 73
512 07 20, philip.doftvik@leovegas.com
About the LeoVegas mobile gaming
group
LeoVegas' passion is "Leading the way into the
mobile future". LeoVegas is Sweden's premier GameTech company
and is at the forefront of using state-of-the-art technology for
mobile gaming. In 2017 the company passed the threshold for being
classified as a unicorn, i.e., a start-up valued at more than USD 1
billion. A large part of this success can be credited to an extreme
product and technology focus coupled with effective and data-driven
marketing. Technology development is conducted in Sweden, while
operations are based in Malta. LeoVegas offers casino, live casino
and sports betting, and operates two global and scalable brands -
LeoVegas and Royal Panda - as well as a local, multibrand operator
collectively referred to as Rocket X. The company's shares are
listed on Nasdaq Stockholm. For more about LeoVegas,
visit www.leovegasgroup.com.
LeoVentures invests in esports
betting – Pixel.bet
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: LeoVegas AB via Globenewswire
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