PPG launches TOMORROW INCLUDED sustainability marketing concept for Architectural Coatings in EMEA
20 Juin 2024 - 3:03PM
Business Wire
PPG (NYSE: PPG) today announced the launch of the TOMORROW
INCLUDED® sustainability marketing concept for its Architectural
Coatings (AC) business in Europe, the Middle East and Africa
(EMEA). The concept aims to highlight the sustainability advantages
of many of PPG’s architectural products and serves as a way to
communicate the company’s sustainability story to customers.
The Tomorrow Included concept will be introduced in stages over
the coming months with the TIKKURILA®, BECKERS™, SIGMA®,
JOHNSTONE’S® and ALCRO® brands by PPG. Sustainability advantages,
including durability, energy savings, safety, carbon reduction and
recyclability, will become visible on product packaging and in
marketing materials such as advertisements, websites and social
media.
“At PPG, sustainability is built into everything we do – how we
innovate, operate and go to market,” said Svea Paju, PPG marketing
director brands, AC EMEA North and East. “Our commitment to
sustainability empowers us to guide our customers towards the right
product solutions that align with their sustainability
ambitions.
“Sustainability is becoming a qualifier for doing business in
many parts of the world. It is a critical topic not only for
customers, but also for a variety of stakeholders, including
investors, employees, potential employees and suppliers,” Paju
said. “We believe this concept will help our customers make a more
informed choice.”
PPG recently published its 2023 ESG report, which showed strong
progress against the company’s near-term 2030 environmental, social
and governance (ESG) targets. These include increased sales of
sustainably advantaged solutions and reducing greenhouse gas (GHG)
emissions throughout the company’s own operations and the value
chain. To read the report, go to ppg.com/sustainability.
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the
paints, coatings, and specialty materials that our customers have
trusted for more than 140 years. Through dedication and creativity,
we solve our customers’ biggest challenges, collaborating closely
to find the right path forward. With headquarters in Pittsburgh, we
operate and innovate in more than 70 countries and reported net
sales of $18.2 billion in 2023. We serve customers in construction,
consumer products, industrial and transportation markets, and
aftermarkets. To learn more, visit www.ppg.com.
The PPG Logo and We protect and beautify the world are
registered trademarks of PPG Industries Ohio, Inc. Tikkurila is a
registered trademark of Tikkurila Oyj. Sigma Coatings is a
registered trademark of PPG Nederland B.V. Alcro is a registered
trademark of Tikkurila Sverige AB. Beckers is a trademark of
Aktiebolaget Wilh. Becker. Johnstone’s is a registered trademark of
PPG Architectural Coatings UK Limited. Tomorrow Included is a
registered trademark of Tikkurila Oyj.
CATEGORY Sustainability
CATEGORY Architectural Coatings Europe Middle East and
Africa
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version on businesswire.com: https://www.businesswire.com/news/home/20240620253575/en/
PPG Media Contact: Andrew Wood Corporate Communications
+31 6 5121 6579 awood@ppg.com www.ppg.com
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