Quad Names Industry Veteran to Lead Growing Media Unit
18 Octobre 2023 - 4:00PM
Business Wire
Joshua Lowcock’s appointment as President of Quad Media brings
together data and media capabilities to bolster the MX company’s
focus on audience targeting and media engagement
Global marketing experience (MX) company, Quad (NYSE: QUAD),
announced today that Joshua Lowcock, a proven authority on media
and data, will join the company as President of Quad Media. Lowcock
stepped into this newly created leadership role on October 16 to
accelerate the integration and collaboration of Quad’s existing
teams, including Rise Interactive, Connections Planning, Media
Analytics and Media Solutions, in order to create a market-leading
offering.
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Joshua Lowcock, President of Quad Media.
(Photo: Business Wire)
“Joshua’s exceptional media experience and insights further
energize the expansion of our Agency Solutions offering and will
help our clients better connect with consumers, efficiently and at
scale,” said Joel Quadracci, Chairman, President and CEO of Quad.
“Appointing an industry veteran like Joshua is part of our strategy
to bring aboard innovative leaders who believe in our vision,
complement the strength of our existing leadership team, and can
help fast-track our growth in areas that represent the most
significant opportunity for us. We are excited to welcome Joshua to
Quad.”
As the head of Quad Media, Lowcock will build a differentiated,
cohesive and market-leading audience targeting and media engagement
offering for the marketing experience company. He will also oversee
the company’s high-impact Connections Planning team, which
complements its leading omnichannel media offerings. These
solutions, in combination with Quad’s proprietary dataset, Profile
Collective, allow the company to uniquely segment client audiences
and present clients with comprehensive media engagement plans
supporting online, in-store, out-of-home (OOH), video, broadcast
and direct mail.
“Joshua brings the ideal blend of global media experience, data
expertise and strategic vision to lead our growing media efforts,”
said Eric Ashworth, President, Quad Agency Solutions and Executive
Vice President, Product and Market Strategy. “With Joshua, we are
further strengthening our integrated service approach, giving us
greater flexibility in how we support our clients. I’m confident
that, working with the existing and successful leadership within
Quad Media, Joshua will help us continue to find new ways to
elevate client relationships and drive revenue growth.”
Lowcock most recently served as Global Chief Media Officer at UM
Worldwide, part of holding company Interpublic Group (IPG), where
he played a pivotal role in developing and evolving UM Worldwide’s
go-to-market strategy, and was responsible for omnichannel media,
strategy, predictive analytics, performance marketing, content,
innovation and ad tech. Lowcock previously worked at MediaVest,
where he led the Walmart Digital Team, and served as Head of
Commercial Products and Platforms at News Corp, where he led the
launch of the company’s customer data and analytics strategy.
Joshua is a non-executive director (NED) for ASX-listed Accent
Group Limited (ASX.AX1) and AdVeritas Limited (ASK.AV1), and serves
on the board of Cashrewards Limited.
“From the moment I learned about Quad, I was intrigued by its
industry-defining transformation and its unwavering commitment to
its foundational values,” Lowcock commented. “The holding company
model is broken, and I am fascinated by how Quad is approaching
this problem by bringing marketers an end-to-end solution. Quad has
a team of incredibly talented leaders who are not only qualified to
address the biggest issues that marketers face, but they do so with
the integrity and honesty that are core to my own values and what I
believe are the future of our industry.”
Lowcock will be based in Quad’s Union Square office in New York
City.
About Quad
Quad (NYSE: QUAD) is a $3 billion global marketing experience
company that gives brands a more streamlined, impactful, flexible
and frictionless way to reach their target audience via a uniquely
integrated marketing platform. Quad connects every facet of the
marketing journey efficiently and at scale through its innovative,
data-driven offerings – from strategy and consulting to data and
analytics, technology solutions, media services, creative and
content solutions, and managed services. Quad provides a better
marketing experience for its clients, so they can focus on
delivering the best customer experience.
Quad employs approximately 15,000 people in 14 countries
worldwide and serves more than 2,900 clients across the retail,
publishing, consumer packaged goods, financial services,
healthcare, insurance and direct-to-consumer industries. Quad is
ranked as a leader in multiple industries including largest agency
companies (Ad Age, #14); largest commercial printers (Printing
Impressions, #2); and largest Milwaukee-area manufacturers
(Milwaukee Business Journal, #1).
For more information about Quad, including its commitment to
ongoing innovation, culture and social purpose, visit quad.com.
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Alicia Alston Vice President, Marketing Communications, Quad m:
908-512-1001 aralston@quad.com
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