Bolt to power checkout on REVOLVE and FWRD
websites
SAN
FRANCISCO, June 9, 2023 /PRNewswire/ -- Bolt, a
leading checkout technology company, today announced that it will
be powering checkout for FWRD's first ever pop-up shop in
Los Angeles. REVOLVE Group, Inc.
(NYSE: RVLV) first used Bolt's Checkout Links at Revolve GALLERY
during Fashion Week in New York
last fall—resulting in a 35% year-over-year increase in total
orders at that event—and the fashion retailer is now bringing this
same inventive technology to FWRD's physical shopping experience.
Shoppers will have the opportunity to interact with the brand in
real life, shopping a special assortment of trending pieces curated
by FWRD Creative Director and supermodel Kendall Jenner. This chapter represents the
latest in the thriving relationship between REVOLVE and Bolt—and
precedes the upcoming rollout of Bolt on the websites of REVOLVE
and FWRD.
Bolt will offer a seamless, see now, buy now checkout for FWRD.
Shoppers can simply scan a QR code to get immediately directed to a
FWRD-branded checkout page, where they can purchase items with a
single click. Not only does this typically result in higher
conversion and reduced checkout friction, but shoppers associate
their positive experience with FWRD, reinforcing their loyalty to
the brand.
"As we celebrate REVOLVE's 20th anniversary this year, we're
always looking to power our brand with today's most innovative
technology," said Raissa Gerona,
Chief Brand Officer, REVOLVE Group.
"We expect this deepened partnership to contribute to our next
phase of growth, and I'm thrilled to work closely with Bolt to
further elevate the shopping experience for our customers—both
online and in store."
Jonathan Tam, VP of Operations,
REVOLVE Group emphasized Bolt's role in helping the brand expand
its footprint to offer the best shopping experience on every
surface: "We're excited to discover more ways to use in-person
experiences as a vehicle to drive customer engagement online. We
see opportunities to use one-click QR codes at future pop-up
events, physical ad spaces, various marketing channels, or
ambassador programs."
Checkout Links, a versatile omnichannel offering, can also be
utilized in numerous other scenarios. Merchants have the
opportunity to convert casual browsers to lifetime customers by
incorporating Checkout Links into their own digital platforms,
including emails, blog posts, and chat interfaces. Additionally,
Checkout Links can seamlessly extend to physical settings like
brick-and-mortar stores, interactive signs, trade shows, and
events. In these instances, Bolt account users can conveniently
make purchases with a single click by scanning a QR code. Once a
shopper has created a password-less account with Bolt, its
universal account network ensures that shoppers—including those
using Checkout Links—will receive a frictionless, one-click
checkout with any Bolt merchant. Should a particular size, color,
or variation of an item be unavailable in-store, a shopper can
simply scan the QR code on the item's tag and be instantly directed
to the product page to effortlessly complete the purchase
online.
"REVOLVE's commitment to innovation has been a key driver of its
incredible growth over the past 20 years. We're thrilled to again
partner with REVOLVE to power FWRD's exclusive pop-up, and we can't
wait to bring a seamless shopping experience to this highly
anticipated event in LA," said Bolt CEO, Maju Kuruvilla. "These curated styles and
physical spaces demand an innovative checkout solution, and we look
forward to using Checkout Links to help every shopper buy with
shockingly simple convenience."
To experience the best IRL checkout experience, head to the FWRD
pop-up where guests who check out with Bolt will receive a 10%
discount. The pop-up will be open from June
9th until August 13th,
2023 at 8804 Melrose Avenue in West
Hollywood. Hours of operation will be Monday-Saturday from
11am to 7pm and Sunday from
12pm to 5pm. Hours are subject to
change for special events.
About Bolt
Bolt makes the business of checkout
shockingly simple. By offering frictionless shopper recognition,
account creation, and a secure, one-click checkout, Bolt helps
retailers build long-term relationships with their customers and
increase conversion. At the center of it all is the rapidly growing
Bolt network, which connects hundreds of customer-centric retailers
such as Fanatics, Revolve, and Casper to tens of millions of
shoppers. Bolt's universal account network is the only solution
that works within retailers' native checkouts—allowing them to keep
their brands front and center while logging in more shoppers to
offer a personalized shopping experience and a seamless checkout.
To learn more, visit bolt.com.
About FWRD
Translating the brick-and-mortar boutique
into a singular online shopping experience, FWRD transcends
traditional e-commerce with its combination of best-in-class
customer service and an elite roster of designers ranging from
iconic Maisons de Couture to the latest emerging talents. For more
information, please visit www.fwrd.com @fwrd.
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV)
is the next-generation fashion retailer for Millennial and
Generation Z consumers. As a trusted premium lifestyle brand and a
go-to online source for discovery and inspiration, we deliver an
engaging customer experience from a vast, yet curated, offering of
apparel, footwear, accessories and beauty styles. Our dynamic
platform connects a deeply engaged community of millions of
consumers, thousands of global fashion influencers, and more than
1,000 emerging, established and owned
brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FWRD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel, footwear,
accessories and beauty products from emerging, established and
owned brands. Through FWRD, we offer a highly curated assortment of
iconic and emerging luxury brands. For more information, visit
www.revolve.com.
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SOURCE Bolt