Semrush Launches Annual Global Issues Index, Inspiring Organizations To Drive Corporate Social Responsibility (CSR) Efforts
13 Septembre 2023 - 2:00PM
Business Wire
Study reveals pressing societal issues across
the world; top ranked issue in the US this year is Unemployment,
while Mental Health takes top spot globally
Semrush (NYSE: SEMR), a leading online visibility management
SaaS platform, today launched its “2023 Annual Global Issues
Index,” the first-of-its-kind study designed to inspire
organizations driving change in society.
The Index, co-authored by Columbia Professor Jeremy Kagan,
reveals the most searched societal issues based on average monthly
Google searches between January 2019 and June 2023, and how they
rank across 35 countries. The study lists the Top 10 issues in each
country, as well as a global aggregate ranking, from a group of 24
core issues including racism, gun control, sustainability,
pollution, unemployment, mental health, the war on drugs and
more.
“Semrush is known as a force in the industry with reliable data
and actionable insights for marketers and businesses of any size.
As a company committed to giving back to our own customers and
communities, we wanted to use our data collection expertise to
build a resource for organizations to do the same,” said Andrew
Warden, CMO of Semrush. “The Annual Global Issues Index is a study
that every business owner and marketer should become familiar with
to see what people in their community are most concerned with, and
to seek inspiration from businesses who are already driving
positive change.”
Key findings from the report include:
- This year, the top 5 most pressing societal issues based on
search across the world include Mental Health (1), War on Drugs
(2), Sustainability (3), Public Health (4), Pollution (5).
- In the US, the top 5 most searched social issues in 2023 are
Unemployment (1), Mental Health (2), War on Drugs (3), Public
Health (4), and Sustainability (5).
- In Europe, online interest in Energy, Pollution,
Sustainability, and War on Drugs grew significantly over the past
three years.
- In the Oceania region, online interest in Mental Health this
year was highest, followed by Public Health. Concerns about the War
on Drugs and Sustainability have been growing steadily since
2021.
- In the Middle East, online interest in Education, College Debt
and Mental Health grew strongest over the past three years.
- In Africa, Pollution and Sustainability are the highest ranked
social issues this year, while in Asia, Mental Health and the War
on Drugs rose to the top.
“Understanding the social concerns of different countries can be
challenging, especially when trying to compare these issues around
the world. Protests, local news, segment surveys, and political
debate give some indication, but search volume is an amazing way to
gain deeper insights on what populations are concerned with- people
with access to the internet turn to search to solve problems and to
get more information on topics of interest and debate. The trends
we see in the Annual Global Issues Index give us a sense of the
changing priorities and relative importance of common topics across
nations,” said Jeremy Kagan, Columbia University Professor.
The Annual Global Issues Index was prepared using the Semrush
Keyword Magic Tool which collected 157,000+ keywords, phrases and
queries related to each of the 24 core issues, to discover the
average monthly search volume for each. The total counts were then
listed from highest to lowest in each of the 35 countries analyzed,
to reveal a Top 10 list in each country, across the last five
years.
The Organic Research tool was then used to identify 3 of the
most visited CSR initiatives (by subdomain) being led by
businesses, non-governmental organizations (NGOs), or government
agencies as a direct response to the Top 10 most searched social
issues in 2023. Semrush and Jeremy Kagan plan to co-author this
study every September, with the intent to look back at the past
five years.
To learn more about the most important societal issues of today,
the organizations driving the most change and what areas we as a
society can improve in, you can download the full report here.
About Semrush
Semrush is a leading online visibility management SaaS platform
that enables businesses globally to run search engine optimization,
pay-per-click, content, social media and competitive research
campaigns and get measurable results from online marketing. Semrush
offers insights and solutions for companies to build, manage, and
measure campaigns across various marketing channels. Semrush, with
over 104,000 paying customers, is headquartered in Boston and has
offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam,
Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and
Yerevan.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230913367870/en/
Jesse Platz VP of Analyst and Public Relations Semrush Holdings,
Inc. jesse.platz@semrush.com
SEMrush (NYSE:SEMR)
Graphique Historique de l'Action
De Mai 2024 à Juin 2024
SEMrush (NYSE:SEMR)
Graphique Historique de l'Action
De Juin 2023 à Juin 2024