Anthem's Influence in Package Design Felt Across Store Aisles
14 Mai 2014 - 2:00PM
Marketwired
Anthem's Influence in Package Design Felt Across Store Aisles
Anthem Earns Recognition for 17 Designs in the 2014 GDUSA
Package Design Competition
CHICAGO, IL--(Marketwired - May 14, 2014) - Anthem, a global
creative agency that actively connects brands with consumers by
amplifying desirability from package design to brand campaign to
drive brand performance, announced today that it has earned
recognition for 17 designs in the 2014 GDUSA American Package
Design Awards.
This recognition acknowledges Anthem's ability to use design as
a tool to create brand desirability and influence consumers across
store aisles, whether they are choosing national brands or regional
private brands in categories ranging from breakfast beverages-to-go
to savory snacks, frozen confections and breakfast cereals.
Lor Gold, chief creative officer at SGK, Anthem's parent
company, stated, "Anthem sees the package as the most important
element in a shopper marketing campaign. It is the brand's most
important form of media because it's 'owned media' that's fully on
24/7 in-store, online and at home. To us, the package isn't only
design; it is marketing. Powerful marketing."
Gold continued: "Each brand has its own anthem which must be
heard clearly wherever and whenever a consumer encounters a brand
-- especially on shelf where the promise of consumer engagement is
ultimately able to be fulfilled, online or in-store. Our designs
amplify a brand's anthem to inspire action and drive brand
performance. And we are very fortunate to work with visionary
clients who understand the power of design to create brand
desirability."
To view all of Anthem's 2014 GDUSA American Design Awards, click
the following Web site address:
http://www.gdusa.com/contests/apda14/winners/
Anthem is a global creative agency that actively
connects brands with people by amplifying desirability -- creating
an insatiable thirst for brands from package design to brand
campaign. Anthem sells brands to drive brand performance. Anthem is
part of the brand development group of SGK (NYSE: SGK),
formerly marketed as Schawk, Inc. For more information visit:
http://www.anthemww.com
Lor Gold Chief Creative Officer 312.666.9200 Email Contact
Jennifer Adams Corporate Media Relations 513.562.3506 Email
Contact
Schawk (NYSE:SGK)
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