Tanger's new digital-first loyalty program and
mobile app empower brand connections and optimize guest
experience, with an expanded suite of exclusive benefits and
personalized offers for guests at Tanger's open-air shopping
centers
GREENSBORO, N.C., July 14,
2023 /PRNewswire/ -- Tanger® Outlets
(NYSE: SKT), a leading operator of upscale, open-air
shopping centers, announced today the launch of its refreshed
TangerClub guest loyalty program and all-new consumer mobile app.
As part of its continued focus on elevating the customer
experience, Tanger has reimagined its digital solutions and loyalty
program to increase guest engagement and more conveniently connect
brands with the right customers in new ways. This digital-first
loyalty program offers a more personalized and intuitive experience
– providing additional value for both guests and retail
partners.
"Tanger has been pioneering innovative ways to enhance the
shopper experience for over 40 years. As part of our vision to use
customer insights and experience to inform the future of shopping,
we have rebuilt our guest loyalty program and digital experiences
from the ground up," said Stephen
Yalof, President and Chief Executive Officer, Tanger. "Using
a digital-first engagement approach, we can better serve our guests
and brand partners by offering an expanded suite of exclusive
benefits and personalized offers for our guests and more targeted
and effective avenues for customer engagement for retailers."
Additionally, Tanger is retooling its digital channels to
deliver a more intuitive and engaging experience for guests and
potential visitors. The new TangerClub app will enable shoppers to
easily find and use digital offers tailored to their interests and
contextual to their Tanger location. Further building on its
strategy to meet guests where they are, Tanger has also migrated
its customer service offerings to a user-friendly, digital
messaging service that empowers guests to get real-time information
and responses to requests.
"Tanger is scaling its platform dedicated to connecting brands
and customers in more convenient and meaningful ways. We are
focused on optimizing our digital channels to meet shoppers where
they are on their journey, while maximizing our ability to support
our retail partners' success," said Andrew
Wingrove, Executive Vice President and Chief Commercial
Officer, Tanger. "Strong customer response to our loyalty pilot
programs over the past year has informed our offering and gives us
confidence we'll deliver outstanding value for both our guests and
partners as we build a modern, digitally driven experience at our
centers."
The new TangerClub rewards guests every time they shop, play,
and dine at any of Tanger's upscale, open-air shopping centers in
the U.S. and Canada, including the
new Nashville location opening
this Fall. The program's benefits are available through a new
tiered program structure, with increasingly differentiated offers
and benefits at each level, beginning with a "Blue" free tier that
requires only an email address to join and enables members to earn
points on every purchase at a Tanger center. For a $20 annual subscription fee, members can join the
"Gold" tier to access elevated retailer offers and earn double
points on every dollar spent. Tanger's most engaged guests can
progress to "Platinum" to earn the best retailer offers and triple
points, after reaching a spending threshold.
"Tanger's shift to a subscription model will enable us to
reinvest a portion of the subscription fee into providing an even
more differentiated experience for guests," Wingrove expounded.
"Additionally, the no-cost Blue tier will enable Tanger to better
engage its millions of customers who previously have been notified
by email about available promotions from our partners."
Existing "Insiders" and TangerClub members have been
automatically enrolled in Tanger's new loyalty program at a
corresponding level to their current engagement. New members can
join TangerClub by downloading the TangerClub app and creating a
free account. For more information on TangerClub membership and
benefits, visit tanger.com/tangerclub.
The TangerClub loyalty offering is powered by Coniq, the
industry leading provider of customer engagement and loyalty
solutions for shopping centers and retail destinations. Coniq's
platform will enable Tanger to improve its ability to support
retail partners with more access to customer preferences, patterns,
and spend, and leverage these insights to drive customer
engagement.
Tanger's investments in loyalty are part of its broader strategy
to commercialize marketing and build a stronger and more vibrant
platform for its retailers, guests, and the communities it
serves.
About Tanger® Outlets
Tanger Factory Outlet Centers, Inc. (NYSE: SKT), a leading
operator of upscale open-air outlet centers, fully or partially
owns and/or manages a portfolio of 37 centers, including one center
under development. Tanger's operating centers, which comprise
approximately 14 million square feet, are located in 20 states and
in Canada and are leased to over
2,700 stores operated by more than 600 different brand name
companies. Tanger has more than 42 years of experience in the
outlet industry and has been a publicly traded REIT since 1993. For
more information on Tanger, call 1-800-4TANGER or
visit tanger.com.
Media Contact
Kasie Wilson
KWT Global
Tanger@kwtglobal.com
Investor Relations Contact
Doug McDonald
SVP, Finance and Capital Markets
(336) 856-6066
TangerIR@tanger.com
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SOURCE Tanger Factory Outlet Centers, Inc.