Simon® teams up
with music industry luminaries Randy
Jackson and Paula
Moore to bring music industry access and emerging
artists to perform at Simon malls across the U.S.
INDIANAPOLIS, Jan. 29,
2025 /PRNewswire/ -- Simon®, a real estate
investment trust engaged in the ownership of premier shopping,
dining, entertainment and mixed-use destinations, today announced
the launch of a new nationwide music experience tour with Greater
Than Distribution. Led by Greater Than Co-CEOs, music legend
Randy Jackson and A&R (Artist
& Repertoire) expert Paula
Moore, the Scouting for Stars®
@themall™ tour will give Gen Z a front row seat to all
aspects of the music industry at Simon malls across the
country.
The Scouting for Stars @themall tour is an immersive
experience that provides a venue for aspiring talent to connect
with musicians, gain new songwriting skills and insight, learn from
music industry executives what it takes to make it in the business,
and draw inspiration from some of today's hottest up-and-coming
artists. This pioneering tour will feature performances from a
revolving lineup of more than 150 handpicked rising artists,
including Jules Walcott, Tealousy,
Karma, and Nicolas McCoppin,
many of whom are recognized through their growing fanbase reach on
multiple social media platforms. In addition to the
performances and workshops, each stop also includes a talent search
with auditions on the first day of each tour stop. One person will
be selected to perform as the opening act on Day Two of that
event.
"The mall is where generations come together to have fun and
make memories," said Lee Sterling,
Simon's Chief Marketing Officer. "We know Gen Z loves the mall and
connecting in person, just like their parents did. Since music is
also about connecting, this tour is a natural fit. Who knows? The
next superstar might get their start at one of our properties
thanks to the Scouting for Stars @themall tour!"
"The talent search adds another layer of fun and excitement to
the tour," said Sterling. "Put it all together and it's the
ultimate experience. We're thrilled to provide space for a new
generation to learn, share creative ideas and be inspired, while
potentially making life-changing connections in the music
business."
Beyond connecting signed artists with fans at Simon malls, the
Scouting for Stars @themall tour also aims to elevate
and educate emerging artists in each city the tour visits. The tour
will provide a platform for yet-to-be-discovered artists to
interact and learn directly from music industry executives through
on-site educational workshops focusing on songwriting and content
creation. Everyone attending these sessions must pre-register.
Pre-registration is free, but spots are limited.
"I've been fortunate throughout my career to witness what can
happen when doors open and talented newcomers get an opportunity to
grow and shine. I've seen it and lived it as a musician, mentor and
music executive," said Randy Jackson
of Greater Than Distribution. "There is so much talent out there,
and as the first music company to go on tour to discover stars city
by city, this experience may very well bring about a
once-in-a-lifetime opportunity for a budding new artist," added
Paula Moore, Greater Than Co-CEO.
"We are glad to bring this to life with our friends at Simon as
their malls are often the third space for Gen Z and others."
Whether listening to your favorite songs with family or shopping
with friends, odds are you have fond memories tied to both music
and the mall. Through this collaboration, Simon and Greater Than
Distribution will bring the two worlds together in one place. The
Scouting for Stars @themall tour is scheduled to stop at 20
Simon locations between February and August
2025. Each stop is a two-day event that will highlight many
surprise and delight moments to go along with the educational and
music experiences, including special retailer promotions, "brand
hauls" and other on-trend giveaways reflecting popular culture,
fashion, and music.
The tour experience will blend numerous "wow" factors from
Greater Than's first-ever collaboration with globally recognized
artist Trevor Andrew,
aka, Trouble Andrew, blending pop art with street style in
various apparel and accessories that will drop throughout the tour.
All who pre-register will receive an exclusive limited edition tote
bag and shirt.
The Scouting for Stars @themall tour kicks off
February 21-22, 2025, at Katy
Mills® in Houston. The
final stop is August 22-23 at the
Cielo Vista Mall in El Paso,
Texas. The concerts are free for shoppers and visitors. For
details about all stops, please visit the Scouting for Stars
@the mall website.
About Simon
Simon® is a real estate investment trust engaged
in the ownership of premier shopping, dining, entertainment and
mixed-use destinations and an S&P 100 company (Simon Property
Group, NYSE: SPG). Our properties across North
America, Europe and Asia provide community
gathering places for millions of people every day and generate
billions in annual sales.
About Greater Than Distribution
Greater Than Distribution is a modern music distribution and
entertainment company that employs an innovative approach to
connect creatives with their audiences. Our commitment is to
elevate the profiles of the talent of this generation. Founded in
April 2023 by career music executive
and author Paula Moore, alongside
her legendary partner Randy Jackson,
the company boasts a diverse and growing roster of talent across
various genres while creating and producing visionary
collaborations with brands that span from Fortune 500 companies to
a global distribution alliance with Virgin Music Group (UMG).
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SOURCE Simon
