--Teva's sales and earnings fall on increased competition

--Company points to new product launches

--CEO Jeremy Levin says investors haven't yet become comfortable with new strategy

(Updates throughout with details and company comment.)

 
   By Joseph Walker 
 

Teva Pharmaceutical Industries Ltd.'s (TEVA) first-quarter earnings fell 27% as the drug maker saw a sharp drop in generic-medicine sales and increased competition for its alertness drug Provigil.

Israeli-based Teva, led by Chief Executive Jeremy Levin, is in the midst of a transition as it looks to cut costs, divest noncore assets and focus on small- to mid-size acquisitions. Investors have so far been skeptical, and Teva shares have fallen 22% since Mr. Levin took over the company last May.

The company's biggest-selling drug, Copaxone for multiple sclerosis, is expected to face increased pressure from a recently launched competitor from Biogen Idec Inc. (BIIB). Copaxone sales soared 17% to $1.06 billion in the first quarter, driven largely by price and unit volume increases in the U.S.

Teva said it had sought U.S. regulatory approval for a less-frequent dosing schedule of Copaxone, which could make it more competitive with Biogen's drug. The company expects the U.S. Food and Drug Administration to make a decision in the first quarter of 2014.

Other areas of the company's business, however, suffered. Sales of Provigil, a branded drug that improves concentration and is used to treat sleeplessness, plunged 92% to $24 million after losing U.S. patent protection last year. Sales of Teva's generic drugs fell 12% to $2.31 billion as the result of increased competition.

Overall revenue fell 3.9% to $4.9 billion, slightly above analysts' average expectation of $4.85 billion.

Teva's American depository shares were recently down 36 cents at $37.53.

Teva has grown through a series of acquisitions to become the world's largest maker of generic drugs and has diversified into nongeneric businesses, such as over-the-counter medicines and patent-protected, branded drugs.

Mr. Levin also unveiled plans in December to reshape the drug maker, reduce annual costs by up to $2 billion over the next five years and sharpen the focus of Teva's research-and-development pipeline. The company expects to realize benefits from the cost-cutting, including the closing of a California facility, between 2014 and 2017.

Teva also pointed to new drug launches, including a generic--or biosimilar--version of Amgen Inc.'s (AMGN) anti-infection drug Neupogen later this year. On Wednesday, the company won a ruling from the FDA that will allow women 15 years of age and older to purchase its Plan B contraceptive pill without a prescription.

During a conference call with analysts, Mr. Levin said some investors were still uncomfortable with the organizational and strategic changes he has made, which has had a negative impact on the company's stock price.

"This is a sophisticated company that's undergoing significant change," Mr. Levin said. "It is very difficult for people to look back and understand as you walk away from essentially a top-line driven strategy driven by acquisitions."

For the first quarter, Teva reported a profit of $630 million, or 74 cents a share, down from $859 million, or 97 cents a share, a year earlier. Excluding restructuring, acquisition and other items, adjusted per-share earnings fell to $1.12 a share from $1.47. Analysts polled by Thomson Reuters had forecast earnings of $1.10 a share.

--Melodie Warner contributed to this article.

Write to Joseph Walker at joseph.walker@dowjones.com

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