RIYADH, Saudi Arabia,
March 20, 2024 /PRNewswire/
-- Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer
service provider, announced a partnership agreement with ZAIN KSA,
Saudi Arabia's leading
telecommunications mobile operator, at the Middle East Technology
Summit LEAP 2024.
The partnership will extend across key domains such as energy
management and smart commercial applications. By combining their
strengths, Tuya Smart and ZAIN KSA
aim to deliver innovative and competitive smart solutions,
propelling the Middle East market
further into the era of smart transformation.
ZAIN KSA's Ambitious Leap into Smart Transformation
In the vibrant landscape of the Middle
East, ZAIN KSA takes a strategic step towards a
transformative future, aligning with the rising tide of smart
technologies.
Smart technology stands at the forefront of driving economic
progress and sustainable development in the Middle East. Enterprises across the region are
intensifying their commitment to integrating smart solutions,
sparking a surge in smart transformation efforts. According to
IBM's projections, the Middle
East's GDP is poised to benefit significantly, with smart
technology contributing over $300
billion by the year 2031.
ZAIN KSA, a distinguished telecommunications and mobile operator
in the Middle East, holds a robust
position in delivering connectivity solutions. Committed to
providing cutting-edge services encompassing communication, 5G
networks, digital payments, and innovative solutions, ZAIN KSA
seeks to elevate the communication experience for consumers.
Recognizing the immense market potential, ZAIN KSA is now delving
deeper into the realm of smart technology. Bolstered by Tuya's
profound technical expertise and extensive practical experience in
the smart technology domain, offering tailored and comprehensive
solutions, ZAIN KSA has strategically partnered with Tuya to
collectively enhance operational efficiency and drive smart
transformation for its customers.
Tuya and ZAIN KSA: Crafting the Future of Smart
Environments
In a continued collaboration, Tuya and ZAIN KSA pave the way for
an evolved landscape of smart scenarios.
The year 2023 marked the initiation of an alliance between ZAIN
KSA and Tuya, initially focusing on the realm of smart business
with an emphasis on driving SaaS solutions. Expanding on this
synergy, both entities have opted to intensify their partnership in
the smart commerce domain. Leveraging Tuya's Building Energy
Management System and Cube Cloud Solution, the collaboration aims
to infuse fresh vitality into ZAIN KSA's Cloud Solution department,
facilitating the rapid penetration of the smart market in the
Middle East.
Within the domain of smart commercial, Tuya extends its support
to ZAIN KSA through four pivotal standard SaaS offerings: smart
hospitality, smart residential, smart commercial lighting &
office, and smart house & real estate. Complemented by a
modular and integrated product application framework rooted in
these SaaS standards, this collaborative effort is poised to meet
the diverse demands of customers effectively. Furthermore, ZAIN
KSA's extensive customer base and technical prowess in the
Middle East uniquely position it
to address the smart scene construction needs of vertical
industries such as real estate, encompassing apartments, hotels,
offices, and residential spaces. The result is an elevated smart
living experience for customers and consumers across the
Middle East.
In the dynamic realm of smart energy management, ZAIN KSA
responds to the pressing demands for energy conservation and
consumption reduction with the implementation of the Tuya Building
Energy Management System. This innovative system enables ZAIN KSA
to swiftly attain smart management of critical resources, including
water, electricity, and gas, leading to a substantial reduction in
energy consumption across diverse environments such as office
buildings, shopping malls, and warehousing facilities. Notably, the
system further enables ZAIN KSA to facilitate the creation of smart
devices and systems, such as photovoltaics and energy storage,
seamlessly integrating with Tuya's extensive smart hardware
ecosystem. This collaborative effort expedites the development of
smart scenarios, fostering a more scientific and efficient approach
to energy conservation and emission reduction.
Moreover, Tuya extends its support to ZAIN KSA in the
comprehensive privatization deployment of the IoT platform.
Leveraging the Tuya Cube Cloud Solution, ZAIN KSA can swiftly
establish a proprietary IoT platform distinguished by
differentiated functions, robust system stability, and complete
data independence. This proprietary platform equips ZAIN KSA with
the capability to realize value-added functionalities, including
seamless device connectivity, user-friendly operations, insightful
information analysis, and expeditious application development. The
result is a tailored and differentiated support system catering to
diverse industries and scenarios, thereby unlocking substantial
commercial value for ZAIN KSA.
The partnership not only propels local customers into a new era
of smart transformation but also catalyzes green and low-carbon
development in the Middle East,
hastening the march towards sustainable progress.
Smart Technology Illuminates the Future, Elevating Customer
Experience
Embarking on a fresh journey, ZAIN KSA unveils comprehensive
plans for the future. The telecom giant is poised to bolster its
collaboration with Tuya, delivering high-quality, integrated
products, and services to the Middle
East market and global clientele. Centered around smart
technology innovation, this collaboration aims to provide customers
with enhanced and convenient solutions, navigating the
ever-evolving landscape of market trends.
Sultan AlHadlag, Vice President of Marketing & Business
Development at ZAIN KSA, affirms, "ZAIN KSA prioritizes customer
needs, particularly in the realm of smart transformation. Our
commitment is to delve deeper into exploration, bringing more
efficient and convenient transformation solutions to our valued
customers. Tuya's leading technological prowess, as a smart
technology leader, will undoubtedly elevate our technology,
products, and services. We envision a future of strengthened
collaboration, creating an enhanced service experience for our
customers."
Alex Yang, Co-Founder and COO of
Tuya Smart, expresses confidence in
the partnership, stating, "As one of the most influential telecom
and mobile operators in the Middle
East, ZAIN KSA's extensive customer resources and practical
experience make it a crucial partner for our Middle East expansion. Following our
successful collaboration in smart commercial last year, we're
expanding into new territories such as smart energy management. Our
partnership with ZAIN KSA is poised to provide us with a strong
advantage in the Middle East
market."
This successful collaboration not only paving the way for smart
transformation in the Middle East,
but also setting a global standard for innovation in smart
technology. Moving forward, Tuya remains committed to exploring the
realms of smart technology, unveiling continuous waves of
innovative solutions and products. Together with global developers,
Tuya aspires to co-create a smarter and brighter future.
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