Fall Coffee Promotions and New Breakfast Sandwiches Announced at On the Run Convenience Stores; ''Free Coffee Mondays'' Tied to
13 Septembre 2005 - 6:00PM
Business Wire
New On The Run Cafe Sandwich Line Announced On the Run(R)
convenience stores across the country will kick off a new Fall
coffee promotion this month which will reward customers with either
free or half-priced Bengal Traders gourmet coffee. "Free Coffee
Mondays" will be offered in selected cities with local or nearby
National Football League teams. When a local football team in a
designated city wins, on the following Mondays, fans can receive a
free Bengal Traders gourmet coffee, cappuccino, hot chocolate,
Steamer, Chai Latte or Bengal Traders Tea. "Free Coffee Mondays"
will be offered in Baton Rouge, Dallas, Charlotte, Houston,
Knoxville, Miami, Orlando, and Ft. Myers and Naples, Florida. The
same offer is also valid at Tigermarket convenience stores in San
Antonio, Austin, Memphis and Nashville. If a team in one of the
named cities wins a Monday Night Football game, the offer will be
extended to Free Coffee Tuesday for that week. In markets that do
not have professional football teams, On the Run stores will offer
"Halfback Mondays." In these markets on Mondays, customers will be
able to purchase any cup of Bengal Traders gourmet coffee,
cappuccino, hot chocolate, Steamer, Chai Latte or Bengal Traders
Tea at half of the regular price. But even in cities where "Free
Coffee Mondays" is offered and their team doesn't win on a given
Sunday, fans will still be offered "Halfback Mondays." "This
promotion gives football fans one more reason to cheer on their
local professional football team," said Mike Gore, U.S. convenience
retailing manager, ExxonMobil Fuels Marketing. "And not only will
they win when their team wins, they'll win at On the Run with free
or half-priced Bengal Traders gourmet coffee." During "Free Coffee
Mondays" and "Halfback Mondays," which will run September 1 through
December 26, On the Run stores will feature Pumpkin Spice flavored
Bengal Traders coffee and cappuccino as its featured seasonal
blends. The "Free Coffee Mondays" and "Halfback Mondays" programs
will be supported with local radio advertising and on-site signage.
In addition to the new coffee promotion, On the Run stores recently
began offering a new line of On the Run Cafe-branded breakfast
sandwiches in selected stores. The proprietary sandwich line will
include Sausage, Egg & Cheese Biscuits, Bacon, Ham, Egg &
Cheese Croissants, and Bacon, Egg & Cheese English Muffins. On
the Run Cafe breakfast sandwiches will use the highest quality
ingredients, featuring thick slices of ham, a unique cheddar
cheese, and thick, crispy bacon. Through October 31, the sandwiches
will be sold at an introductory price of $1.29. There are more than
680 state-of-the-art On the Run convenience stores across the U.S.
committed to providing customers with fast, fresh and friendly
service. ExxonMobil, On the Run, Bengal Traders and Tigermarket are
trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its
subsidiaries.
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