New On The Run Cafe Sandwich Line Announced On the Run(R) convenience stores across the country will kick off a new Fall coffee promotion this month which will reward customers with either free or half-priced Bengal Traders gourmet coffee. "Free Coffee Mondays" will be offered in selected cities with local or nearby National Football League teams. When a local football team in a designated city wins, on the following Mondays, fans can receive a free Bengal Traders gourmet coffee, cappuccino, hot chocolate, Steamer, Chai Latte or Bengal Traders Tea. "Free Coffee Mondays" will be offered in Baton Rouge, Dallas, Charlotte, Houston, Knoxville, Miami, Orlando, and Ft. Myers and Naples, Florida. The same offer is also valid at Tigermarket convenience stores in San Antonio, Austin, Memphis and Nashville. If a team in one of the named cities wins a Monday Night Football game, the offer will be extended to Free Coffee Tuesday for that week. In markets that do not have professional football teams, On the Run stores will offer "Halfback Mondays." In these markets on Mondays, customers will be able to purchase any cup of Bengal Traders gourmet coffee, cappuccino, hot chocolate, Steamer, Chai Latte or Bengal Traders Tea at half of the regular price. But even in cities where "Free Coffee Mondays" is offered and their team doesn't win on a given Sunday, fans will still be offered "Halfback Mondays." "This promotion gives football fans one more reason to cheer on their local professional football team," said Mike Gore, U.S. convenience retailing manager, ExxonMobil Fuels Marketing. "And not only will they win when their team wins, they'll win at On the Run with free or half-priced Bengal Traders gourmet coffee." During "Free Coffee Mondays" and "Halfback Mondays," which will run September 1 through December 26, On the Run stores will feature Pumpkin Spice flavored Bengal Traders coffee and cappuccino as its featured seasonal blends. The "Free Coffee Mondays" and "Halfback Mondays" programs will be supported with local radio advertising and on-site signage. In addition to the new coffee promotion, On the Run stores recently began offering a new line of On the Run Cafe-branded breakfast sandwiches in selected stores. The proprietary sandwich line will include Sausage, Egg & Cheese Biscuits, Bacon, Ham, Egg & Cheese Croissants, and Bacon, Egg & Cheese English Muffins. On the Run Cafe breakfast sandwiches will use the highest quality ingredients, featuring thick slices of ham, a unique cheddar cheese, and thick, crispy bacon. Through October 31, the sandwiches will be sold at an introductory price of $1.29. There are more than 680 state-of-the-art On the Run convenience stores across the U.S. committed to providing customers with fast, fresh and friendly service. ExxonMobil, On the Run, Bengal Traders and Tigermarket are trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its subsidiaries.
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