Survey shows that most Finns are satisfied with their own recycling habits - people aged over 65 have a more positive attitude towards recycling than young people
30 Mai 2024 - 8:30AM
Survey shows that most Finns are satisfied with their own recycling
habits - people aged over 65 have a more positive attitude towards
recycling than young people
HUHTAMÄKI OYJ PRESS RELEASE 30.5.2024 AT 09:30 EEST
Over 80 per cent of Finnish consumers
think that they recycle enough, and 40 per cent also say they
would be willing to pay extra for sustainable
packaging.
A survey commissioned by Huhtamaki
reveals that most Finns are satisfied with their own recycling
habits, and say that they recycle the most common packaging
materials. More than 80 per cent of those across all age
groups say that they recycle paper-based packaging, and as many as
nine out of ten recycle cardboard boxes.
“More than 80 per cent of respondents feel that they recycle
enough or nearly enough. The independent survey found that women
are more enthusiastic recyclers than men, but somewhat
surprisingly, people aged over 65 have a more positive attitude
towards recycling than young people. Traditionally, young people
are assumed to be the forerunners in this area,” says Salla
Ahonen, Executive Vice President, Sustainability and
Communications at Huhtamaki.
Consumers consider sustainable packaging to be important. More
than one in three respondents said they would be willing to pay a
little bit extra for more sustainable packaging, and eight per cent
would be willing to pay significantly more for a product that was
packaged sustainably. Older respondents also stood out regarding
price and would be more willing than younger respondents to
pay extra for sustainable packaging, which could be attributed to
higher disposable income.
“40 per cent of consumers surveyed, responded favourably saying
they are willing to pay more for sustainable produced or sourced
goods . It’s significant that Finns still consider product
sustainability to be important in an era when households are under
increased economic pressure,” Ahonen says.
Fiber-based packaging is a consumer favourite –
effort required to increase awareness
The evolving landscape of heightened consumer expectations and
regulatory changes are shaping the future of packaging
solutions.
When asked about packaging materials for food, beverages and
household goods, 67 per cent of those surveyed wanted to see
fiber-based, paper-based or cardboard-based materials being used in
packaging. Women and the over-50s in particular advocated the use
of fiber-based materials in packaging. One in two also wanted to
increase the use of recyclable plastic.
“In the survey, respondents shared that they are likely to
recycle the packaging used for both takeouts and home deliveries.
However, more transparency, information and clear instructions are
still required with respect to recycling messaging when eating out.
For example, consumers want to know how recycling works in
restaurants and are interested to understand more about the
environmental impact of different types of food service packaging.
This survey shows that everyone in our sector must keep working
together to create functional recycling systems that are as
comprehensive as possible and provide easy-to-understand guidelines
and messaging for consumers,” says Ahonen.
Huhtamaki commissioned Aula Research to conduct independent and
an anonymous digital survey during the period 5–13 March 2024.
There were a total of 1,483 respondents, and the target groups were
over-18s living in mainland Finland.
For further information, please contact:
Maria Tomminen, Senior Manager, Media
Relations, tel. +358 (10) 686 7000
HUHTAMÄKI OYJ
About
Huhtamaki
Huhtamaki is a leading global provider of sustainable packaging
solutions for consumers around the world. Our innovative products
protect on-the-go and on-the-shelf food and beverages, and personal
care products, ensuring hygiene and safety, driving accessibility
and affordability, and helping prevent food waste. We embed
sustainability in everything we do. We are committed to achieving
carbon neutral production and designing all our products to be
recyclable, compostable or reusable by 2030. Our blueloopTM
sustainable packaging solutions are world-leading and designed for
circularity.
We are a participant in the UN Global
Compact, Huhtamaki is rated ‘A’ on the MSCI ESG Ratings assessment
and EcoVadis has awarded Huhtamaki with the Gold medal for
performance in sustainability. To play our part in managing climate
change, we have set science-based targets that have been approved
and validated by the Science-Based Targets initiative.
With 100 years of history and a strong
Nordic heritage we operate in 37 countries and 107 operating
locations around the world. Our values Care Dare Deliver guide our
decisions and help our team of around 18 000 employees make a
difference where it matters. Our 2023 net sales totalled EUR 4.2
billion. Huhtamaki Group is headquartered in Espoo, Finland and our
parent company, Huhtamäki Oyj, is listed on Nasdaq Helsinki Ltd.
Find out more about how we are protecting food, people and the
planet at www.huhtamaki.com.
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