Else Nutrition’s Ready-to-Drink Kids Vanilla Shake Named Among the Best in Family-Friendly Products by the Prestigious Mom’s Choice Awards®
30 Mai 2024 - 1:30PM
ELSE NUTRITION HOLDINGS INC.
(BABY)
(BABYF)
(0YL.F) ("Else" or the
"Company"), is honored to announce that its latest
innovation, the plant-based Ready-to-Drink Kids Shakes (Vanilla),
has earned the prestigious Mom’s Choice Award® (MCA). The product
was rigorously evaluated by a panel of MCA evaluators utilizing a
propriety methodology in which entries are scored on a number of
elements, including production quality, design, educational value,
entertainment value, originality, appeal, and cost.
"Our aim is to introduce families and educators
to best-in-class products and services,” explains Dawn Matheson,
Executive Director of the Mom’s Choice Awards. “We have a passion
to help families grow emotionally, physically and spiritually.
Parents and educators know that products and services bearing our
seal of approval are high-quality and also a great value. The MCA
evaluation program is designed to incorporate the expertise of
scientists, physicians and other specialists; but we also engage
parents, children, educators, and caregivers because they are
experts in knowing what is best for their families.”
"We are thrilled to earn the Mom’s Choice Awards
‘Honoring Excellence’ seal of approval,” commented Hamutal Yitzhak,
CEO & Co-Founder of Else Nutrition. “This selection by MCA is a
great honor and further validation of the quality and great taste
of our products. Moreover, this award mirrors the broad consumer
and retail uptake we are experiencing, a strong indicator of future
success. We truly appreciate all the great things the MCA does to
connect consumers, educators, and caregivers with the best products
and services available for families.”
To be considered for an award, each entrant
submits five identical samples for testing. Entries are matched to
evaluators in the MCA database. Evaluators are bound by a strict
code of ethics not only to ensure objectivity, but also to ensure
that the evaluation is free from manufacturer influence. The five
evaluations are submitted to the MCA Executive Committee for final
review and approval.
To delve deeper into Else Nutrition's offerings
and its revolutionary approach to early childhood nutrition, visit
www.elsenutrition.com
About Else Nutrition Holdings
Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX:
BABYF, FSE: 0YL) is a food and nutrition company in the
international expansion stage focused on developing innovative,
clean, and whole Plant-Based food and nutrition products for
infants, toddlers, children, and adults. Its revolutionary,
Plant-Based, non-soy formula is a clean-ingredient alternative to
dairy-based formulas. Since launching its Plant-Based Complete
Nutrition for Toddlers, made of whole foods, almonds, buckwheat,
and tapioca, the brand has received thousands of powerful
testimonials and reviews from parents, gained national retailer
support, and achieved rapid sales growth.
Awards and Recognition:
-
"2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit
-
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby &
Toddler Formula Category
-
“Best Dairy Alternative” Award 2021 at World Plant-Based Expo
-
Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category
-
During September 2022, Else Super Cereal reached the #1 Best Seller
in Baby Cereal across all brands on Amazon
About the
Mom’s Choice
Awards®
The Mom’s Choice Awards® (MCA) evaluates
products and services created for children, families and educators.
The program is globally recognized for establishing the benchmark
of excellence in family-friendly media, products and services. The
organization is based in the United States and has reviewed
thousands of entries from more than 55 countries.
Around the world, parents, educators, retailers
and members of the media look for the MCA mother-and-child Honoring
Excellence seal of approval when selecting quality products and
services for children and families.
Learn more about the Mom's Choice Awards by
visiting their website: www.MomsChoiceAwards.com.
Investor Relations Contact:
Alexandra SchiltCrescendo
Communications, LLCOffice: (212) 671-1020 Ext:
305Email: BABY@crescendo-ir.comTSX
Neither the TSX nor its regulation services
provider (as that term is defined in the policies of the TSX)
accept responsibility for the adequacy or accuracy of this
release.
Caution Regarding Forward-Looking
Statements
This press release contains statements that may
constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs, and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
estimates, beliefs, and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to place
undue reliance on any forward-looking statements, which reflect
management's expectations only as of the date of this press
release. The company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events, or otherwise, except as required by
law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/15aa2e4a-9b32-43c9-bca8-928a46b58025
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