Pilot intended to serve as a beachhead for
introduction of Kids Ready-to-Drink Shakes
in over 100 locations across Canada
VANCOUVER, BC, Nov. 7, 2024
/CNW/ - ELSE NUTRITION HOLDINGS INC.
(TSX: BABY) (OTCQX: BABYF)
(FSE: 0YL.F) ("Else" or the
"Company"), is proud to announce a significant
expansion of its retail footprint with the launch of a 12-week
product pilot program with a notable, multinational wholesale
retailer, which began this month.
Else's pilot program brings its innovative, Plant-Powered
Ready-to-Drink (RTD) Kids Nutrition Shakes to select locations
across Canada. This initial pilot,
which spans 11 strategically selected warehouse locations, aims to
validate demand, paving the way for a potential national rollout in
2025. To engage the wholesale retailer's members and introduce Else
Nutrition's products, the program includes high-visibility endcap
displays and product sampling demos across all pilot locations.
"We're thrilled to partner with this well-known wholesale
retailer to provide families with easy access to clean, nutritious,
and delicious options for their children," said Hamutal Yitzhak, CEO and Co-Founder of Else
Nutrition. "This 12-week pilot is a unique opportunity positioning
us for potential expansion across Canada, as well as entry into the United States. We're looking forward to
building on this momentum as we continue our strategic expansion
and provide better alternatives to families globally."
For more information, visit www.elsenutrition.com.
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL)
is a food and nutrition company in the international expansion
stage focused on developing innovative, clean, and whole
Plant-Based food and nutrition products for infants, toddlers,
children, and adults. Its revolutionary, Plant-Based, non-soy
formula is a clean-ingredient alternative to dairy-based formulas.
Since launching its Plant-Based Complete Nutrition for Toddlers,
made of whole foods, almonds, buckwheat, and tapioca, the brand has
received thousands of powerful testimonials and reviews from
parents, gained national retailer support, and achieved rapid sales
growth.
Awards and Recognition:
- "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby
& Toddler Formula Category
- "Best Dairy Alternative" Award 2021 at World Plant-Based
Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based
lifestyle category
- During September 2022, Else Super
Cereal reached the #1 Best Seller in Baby Cereal across all brands
on Amazon
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"forward-looking statements" within the meaning of applicable
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with respect to the anticipated dates for filing the company's
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reflect current estimates, beliefs, and assumptions, which are
based on management's perception of current conditions and expected
future developments, as well as other factors management believes
are appropriate in the circumstances. No assurance can be given
that the foregoing will prove to be correct. Forward-looking
statements made in this press release assume, among others, the
expectation that there will be no interruptions or supply chain
failures as a result of COVID-19 and that the manufacturing,
broker, and supply logistic agreement with the company does not
terminate. Actual results may differ from the estimates, beliefs,
and assumptions expressed or implied in the forward-looking
statements. Readers are cautioned not to place undue reliance on
any forward-looking statements, which reflect management's
expectations only as of the date of this press release. The company
disclaims any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
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SOURCE Else Nutrition Holdings Inc.