The first-of-its-kind cocktails are uniquely inspired by the
people, places, and cultures that define neighbourhoods across
Canada
TORONTO, May 16, 2023 /PRNewswire/ -- Absolut Vodka has
always believed that you can push creative boundaries and proudly
boasts a progressive mindset in culture. So, as a brand that's Born
to Mix, the rise of Artificial Intelligence (AI) presented a unique
opportunity for Absolut to adopt a new approach to mix up cocktails
- with neighbourhoods as its key ingredient.
As the world's first vodka brand to visually develop cocktail
art using AI, Absolut is proud to invite Canadians to 'Mix Your
Neighbourhood' with a collection of cocktail artwork specially
crafted to embrace the countless characteristics that make
neighbourhoods across Canada so
special - from their diverse communities to their rich history and
vibrant culture.
To bring these one-of-a-kind cocktails to life, Absolut started
in the heart of multiple neighbourhoods across Canada - like Toronto's Ossington, Montreal's Mile
End and Calgary's
Banff - and engaged locals to
discover the key ingredients of their neighbourhood and what makes
it unique. Absolut then gave these ingredients to an AI platform
and asked it to mix stunning cocktail artwork celebrating each
neighbourhood. From there, Absolut took the AI cocktail artwork and
worked with bartenders that mixed them into delicious cocktail and
mocktail recipes, so everyone can drink their neighbourhood.
"Absolut is always looking for new ways to mix, and the
combination of neighbourhoods and AI technology unlocked a rich
territory for mixology that hasn't been explored visually before,"
says Caroline Begley, VP of
Marketing for Corby Spirit and Wine. "Through this campaign, we
want to leave Canadians inspired by the people, places and culture
that surround them and to drink in every last drop of what makes
these places special."
Want to see your neighbourhood mixed? Follow Absolut at
absolut.com/en-ca as it continues to craft cocktails inspired by
neighbourhoods across Canada.
While there, Canadians can nominate their neighbourhood for the
chance to be mixed by AI next, plus they can find recipes and
downloadable cocktail artwork.
About Corby Spirit and
Wine
Corby Spirit and Wine Limited is a leading Canadian
manufacturer, marketer and distributor of spirits and wines.
Corby's portfolio of owned-brands includes some of the most
renowned brands in Canada,
including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian
whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs,
Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc®
Spiced rum, and Foreign Affair® wines. Through its affiliation with
Pernod Ricard S.A., a global leader in the spirits and wine
industry, Corby also represents leading international brands such
as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's®
Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu®
rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham
Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a
publicly traded company based in Toronto,
Ontario, and listed on the Toronto Stock Exchange under the
trading symbols CSW.A and CSW.B. For further information,
please visit our website or follow us on LinkedIn, Instagram, or
Twitter.
Media Contact: Sara Hoffman, Citizen
Relations, sara.hoffman@citizenrelations.com
View original
content:https://www.prnewswire.co.uk/news-releases/absolut-the-worlds-first-vodka-brand-to-create-visual-cocktail-art-using-ai-invites-you-to-mix-your-neighbourhood-301826481.html
