As Canadians seek new flavours to cheers to
the holidays, Polar Ice Vodka's new limited-edition flavour
delivers a classic taste close to Canadian's hearts.
TORONTO, Oct. 21,
2024 /CNW/ - As we approach the holiday season,
Polar Ice Vodka is thrilled to announce its partnership with
BeaverTails® to serve up the ultimate Canadian
collaboration - introducing Polar Ice Cinnamon Sugar Vodka. This
innovative spirit brings together the smooth finish of Polar Ice
Vodka with the warm, nostalgic flavour of Beavertails' iconic
cinnamon sugar pastry. Think warm cinnamon spice meets just the
right amount of sweetness.
The new flavour is delicious as a shot, mixed with cola for a
no-fuss holiday drink or can be served up in an Espresso Martini
cocktail if you're feeling fancy. The perfect accompaniment for
Canadians to enjoy holiday moments with friends and family.
"Polar Ice has remained dedicated to introducing innovative
flavours over the past few years, and our Cinnamon Sugar Vodka
reflects our mission to provide Canadians with enjoyable and fun
flavour experiences," said Meghan
Ouellet, Brand Manager, Polar Ice Vodka at Corby Spirit and
Wine. "This limited-edition offering was inspired by consumer
demand for cinnamon sugar flavours, and our partnership with
BeaverTails has helped bring the spirit to life in true Canadian
fashion."
To bring the experience of Polar Ice Vodka and
Beavertails® directly to Canadians, the brands will be
activating at select retailers across Canada throughout November and December, where
shoppers will have the opportunity to enjoy a Classic BeaverTails®
pastry along with the purchase of Polar Ice Cinnamon Sugar
Vodka.
"As a beloved Canadian treat, BeaverTails has been delighting
taste buds since 1978, and we are thrilled to partner with a
Canadian brand like Polar Ice Vodka for this new holiday flavour,"
says Michelle Aboud, VP Marketing,
Beavertails. "This collaboration brings the taste of our original
recipe and most popular pastry to your glass, creating a uniquely
Canadian experience that embodies the spirit of the holidays."
BeaverTails has always embraced innovation, and our
collaboration with Polar Ice Vodka marks the start of a fantastic
celebration that pays tribute to our Canadian traditions and
flavours," says Patrick
Marcovecchio, Director of CPG / Licensing at BeaverTails.
"We look forward to continuing to offer consumers unique
experiences that elevate the BeaverTails brand."
Polar Ice Cinnamon Sugar Vodka will be available across
Canada to celebrate the season,
while supplies last. Check your local retailer for availability.
For more information, please visit www.polarice.ca or on
Instagram @polaricevodka.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer,
marketer and distributor of spirits, wines and ready-to-drink
(RTD). Corby's portfolio of owned-brands includes some of the most
renowned brands in Canada,
including J.P. Wiser's®, Lot 40®, and Pike
Creek® Canadian whiskies, Lamb's® rum, Polar
Ice® vodka, McGuinness® liqueurs,
Ungava® gin, Cabot Trail® liqueur, Chic
Choc® Spiced rum, The Foreign Affair® wines,
and Ace Beverage Group's Cottage Springs®, Cabana
Coast®, Liberty
Village®, and Good Vines®. Through its
affiliation with Pernod Ricard S.A., a global leader in the spirits
and wine industry, Corby also represents leading international
brands such as Absolut® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies,
Skrewball® whiskey, Jameson® Irish whiskey,
Código 1530® and Olmeca Altos® tequilas,
Beefeater® gin, Malibu® rum,
Kahlúa® liqueur, Mumm® champagne; and Jacob's
Creek®, Wyndham Estate®,
Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a
publicly traded company based in Toronto,
Ontario, and listed on the Toronto Stock Exchange under the
trading symbols CSW.A and CSW.B. For further information, please
visit our website or follow us on LinkedIn, Instagram, or
Twitter.
About BeaverTails
BeaverTails® makes
delicious Canadian artisanal pastries that contribute to creating
sweet memories. Iconic indulgence since 1978, the
BeaverTails® pastries offer infinite flavour
combinations to satisfy everyone's appetite. Today, there are 195
active establishments in Canada
and The United States, as well as
international distribution licenses in countries such as
France and Qatar. For more information, visit
beavertails.com.
SOURCE Corby Spirit and Wine Communications
