D-BOX and Cinemark Strengthen Long-term Relationship with 36 New Auditoriums in 12 Theatres Across the USA
22 Septembre 2022 - 2:00PM
D-BOX Technologies Inc. (“D-BOX” or the “Corporation”) (TSX: DBO),
a world leader in haptic and immersive entertainment, together with
Cinemark Holdings Inc. (“Cinemark”), one of the largest motion
picture exhibitors in the world, are pleased to announce a new
agreement to install D-BOX haptic recliner seats in 12 additional
locations (36 new auditoriums), increasing the total number of
Cinemark auditoriums with D-BOX technology to nearly 300 throughout
the United States. With these luxurious haptic recliners, D-BOX
continues to enhance the entertainment experience, immersing people
in the storyline by perfectly synchronizing the action on the
screen with patented individual motion control in the seats.
“Cinemark is capitalizing on D-BOX’s record
summer in terms of occupancy and the post-COVID growing trend
amongst moviegoers who are seeking unparalleled premium
entertainment experiences. Audiences are excited to return to the
theatre and are willing to pay more for a premium and unique
experience such as D-BOX. There’s something really different about
the way you connect with the content and how you focus on the story
when you’re in a D-BOX seat. This immersive haptic experience is
captivating audiences everywhere,” declared Sébastien Mailhot,
President and CEO of D-BOX. “As a longstanding D-BOX partner,
Cinemark understands what moviegoers are looking for and the
advantage D-BOX brings to their premium offering.”
With the pandemic having reshaped many aspects
of the theatrical experience, D-BOX has increased its presence,
with these latest additions, to over 810 auditoriums located across
the globe.
ABOUT D-BOXD-BOX creates and redefines
realistic, immersive entertainment experiences by moving the body
and sparking the imagination through effects: motion, vibration and
texture. D-BOX has collaborated with some of the best companies in
the world to deliver new ways to enhance great stories. Whether
it’s movies, video games, music, relaxation, virtual reality
applications, metaverse experience, themed entertainment or
professional simulation, D-BOX creates a feeling of presence that
makes life resonate like never before. D-BOX Technologies Inc.
(TSX: DBO) is headquartered in Montreal with offices in Los
Angeles, USA and Beijing, China. Visit D-BOX.com.
ABOUT CINEMARK HOLDINGS INC.Headquartered
in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most
influential movie theatre companies in the world. Cinemark’s
circuit, comprised of various brands that also include Century,
Tinseltown and Rave, operates 521 theatres in 42 states
domestically and 15 countries throughout South and Central America.
Cinemark consistently provides an extraordinary guest experience
from the initial ticket purchase to the closing credits, including
Movie Club, the industry-leading exhibitor-launched subscription
program and the first to reach the one-million-member milestone;
the highest Luxury Lounger recliner seat penetration among the
major players; XD - the No. 1 exhibitor-brand premium large format;
and expansive food and beverage options to further enhance the
moviegoing experience. For more information go to
https://investors.cinemark.com/
FOR FURTHER INFORMATION, PLEASE
CONTACT: |
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D-BOX TECHNOLOGIES
INC. |
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Stéphane VidalVice President,
Product and Brand514 826-1903svidal@d-box.com |
David MontpetitChief Financial
Officer450 999-3216dmontpetit@d-box.com |
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CINEMARK HOLDINGS, INC.:Caitlin Piper (972)
665-1418pr@cinemark.com |
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