SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”),
one of the largest craft brewers in the Southeast and a subsidiary
of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY),
announced today the release of its new Sunset Sippin’ Cocktail
Inspired Hard Seltzers, crafted for a laid-back, tropical drinking
experience. Sunset Sippers are available now throughout the
Southeast and select national markets.
SweetWater’s newest beyond-beer additions are
influenced by classic easy-drinking coastal cocktails,
including:
- Wild Berry Punch (6%
alcohol-by-volume): A tasty and refreshing take with
a bold berry flavor and a zesty punch. The deliciously fruity drink
is a perfect summer sipper with an infusion of raspberry,
blueberry, and blackberry flavors.
- Sweet Tea Lemonade (6%
ABV): A SweetWater twist on a Southern staple, paired
with the timeless duo of sweet tea and lemonade, for a crisp and
satisfying sip every time.
- Mango Sunrise (6%
ABV): Sip into the sunrise with this tropical
delight. The radiant flavors catch the essence of ripe mangoes and
citrusy sunshine, tasting just like sun-kissed paradise.
- Strawberry Peach Smash (6%
ABV): Smash into this vibrant collision of juices, with
the sweetest of strawberries, the juiciest of peaches and a kick of
ginger. A perfect choice for those who crave a burst of Southern
flavor.
“With beyond-beer additions to our portfolio
such as the Sunset Sippin’ seltzers, SweetWater is staying
top-of-mind with drinkers and meeting new consumers with products
in fast-growing categories,” said Prinz Pinakatt, Chief Marketing
Officer of U.S. Beers for Tilray Brands. “These hard seltzers are
arriving just in time for summer and are the perfect drinks to
enjoy with live music, a day on the water, and beautiful
sunsets.”
The Sunset Sippin’ hard seltzers are available
in variety packs of 12 twelve-ounce cans. To find them in a store
or on-premise location near you, please visit SweetWater's Beer
Finder.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft
brewer in the southeast, is an award-winning brewery known for its
stash of heady brews including the original 420 Extra Pale Ale and
loads of IPAs. SweetWater’s craft beers and ready-to-drink
cocktails are available coast to coast and in more states than ever
before. Inspired by the outdoors, SweetWater is a passionate
advocate for healthy waterways and conservation
initiatives. Through its annual Save Our Water
campaign, SweetWater continues to raise
funds to support nonprofit organizations fighting for clean water
and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924
- 0704 ext. 2103,
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/63c97037-d451-4672-921a-033565616c35
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