Matrix Funds Management Announces an Investment First in Canada

Matrix Funds Management(i) has launched Canada's first licensed Dow Jones Canada
High Dividend 50 Index product.


The Matrix Dow Jones Canada High Dividend 50 Fund (Corporate Class) is designed
to closely match the returns and characteristics of the new Dow Jones Canada
High Dividend 50 index, combining high dividend paying companies with four
fundamental based quality factors in a composite approach. "We listened to
advisors and saw a need in the high dividend equity income market," says David
Levi, CEO. "This index could become the benchmark for High Dividend equity
income in Canada. The strategy has significant appeal with its focus on current
and former income trusts and we are confident investors will agree."


The fund combines the power of Exchange-Traded Funds or ETFs with the
convenience and broad accessibility of mutual funds in a tax beneficial
corporate class structure. "This combination of desirable features has created a
unique Canadian investment vehicle, allowing us to bring new choices based on
sound investment principles to investors," says Grahame Lyons, Managing Partner.


The fund has low cost, portfolio transparency and tax efficiency which are
common attributes of popular ETFs. "Based on our research, the fund will solve
some trading related issues for securities licensed advisors (IIROC) and
investment counsellors (ICPM)," adds Lyons. The product is also expected to meet
demand from the larger body of mutual fund advisors (MFDA) and eligible
insurance licensed advisors looking for these features in providing financial
services to Canadians.


Moreover, the tax deferral opportunity of a Corporate Class share structure
means investors with taxable accounts can defer capital gains taxes that would
otherwise have been payable on redemption if they are switching into other
Matrix corporate class funds. This can add significantly to investor returns
after tax over time. "Our research indicates there are $44.7 billion in assets
in 350+ Corporate Class funds, almost all using traditional active management.
We see an opportunity to provide investors choice with this prominent index
provider's strategy," says Lyons.


According to recent research on Canadian Equity sectors, Energy High Yield
returned 19.3% compared to 14.7% for TSX Energy, Financials High Yield returned
18.7% compared to 14.5% for TSX Financials and Materials High Yield returned
12.0% compared to 9.0% for TSX Materials index (all figures total return, from
December 1995 to December 2010(ii)).


The new Dow Jones Canada High Dividend 50 Index is what Matrix Funds considers a
"smart indexing" solution. "Combining traditional indexing with fundamental
factors that active fund managers consider to measure yield quality is well
suited for this monthly income product," says Lyons.


(ii) Equity Strategy, Stay Positive on Canada, RBC Dominion Securities Inc.
March 2011


About Matrix Funds Management

(i) Matrix Funds Management (a division of Growth Works Capital Ltd.) is the
manager of the Matrix Funds and a subsidiary of Matrix Asset Management Inc.
(TSX:MTA). Matrix provides diversified asset and wealth management for both
individuals and institutional investors. Please visit www.matrixfunds.ca for
more information.


Matrix Funds are distributed through authorized investment dealers. Commissions,
trailing commissions, management fees and expenses may be associated with mutual
fund investments. Mutual funds are not guaranteed, their values change
frequently and past performance provides no assurance or indication of future
performance. Mutual fund securities are not covered by the Canada Deposit
Insurance Corporation or by any other government deposit insurer. Management
fees apply to the Fund which may lower returns of the Matrix Dow Jones Canada
High Dividend 50 Fund (Corporate Class) as compared to the Dow Jones Canada High
Dividend 50 Index. Please review the Fund(s) prospectus carefully for important
information before investing. The above contains "forward looking statements",
including statements based on management's current beliefs and assumptions in
respect of indices with higher dividend income. Actual results may differ from
those implied by such statements or information as a result of numerous known
and unknown risks affecting the Fund, including general market and economic
conditions, changes in dividend policy risk, and other risks referenced in the
Fund's public disclosure record. Many of these risks are beyond the control of
the Fund or its manager. Neither the Fund nor the manager assumes any obligation
to update such statements or confirm the accuracy of such information.


The Dow Jones Canada High Dividend 50 Index is a product of Dow Jones Indexes,
the marketing name and a licensed trademark of CME Group Index Services LLC
("CME"), and has been licensed for use. "Dow Jones(R)", "Dow Jones Canada High
Dividend 50 Index" and "Dow Jones Indexes" are service marks of Dow Jones
Trademark Holdings, LLC ("Dow Jones"), and have been licensed to CME and have
been sublicensed for use for certain purposes by Matrix Management. Matrix Dow
Jones Canada High Dividend 50 Fund (Corporate Class) is not sponsored, endorsed,
sold or promoted by CME Indexes, Dow Jones or their respective affiliates, and
CME Indexes, Dow Jones and their respective affiliates make no representation
regarding the advisability of trading in such product.
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