Parlay and NextGen Gaming Announce Strategic Alliance

Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading provider of
Internet and TV bingo software solutions is pleased to announce a strategic
partnership with NextGen Gaming Pty Ltd, the world's leading independent
developer of slot games for the international gambling industry.


NextGen's newest flash-based gaming suite will be added into the ParlayGames
portfolio and integrated seamlessly into the Parlay5 back-office system,
providing Parlay and its customers with substantial additional gaming content.
The new NextGen games offer an excellent revenue generating opportunity for
Parlay's existing customer base and will provide further marketability of the
ParlayGames Suite with new customers.


"With this development, Parlay continues its commitment to customers to expand
our game catalogue and quickly deliver best-of-breed content from third
parties," said Scott White, CEO of Parlay. "The roll-out of such a breadth and
variety of games to our customers is unmatched in the industry. And, more
importantly to customers, this project will be managed in such a way that it is
delivered as a simple software upgrade to our existing customers and as an
integral part of the Parlay product suite for new prospects. The result is a
win-win arrangement for NextGen, Parlay and Parlay's customers."


Matt Davey, CEO of NextGen, added: "NextGen is pleased to partner with a fellow
innovator in the market. Parlay is recognised as a pioneer and leader in bingo
and soft gaming, and the millions of players who play on sites powered by Parlay
will be able to enjoy more entertainment variety with NextGen's innovative
games. This promises to be a powerful partnership with great synergies for
players and operators."


Parlay and NextGen are currently reviewing the integration timelines for this
project and Parlay will be making arrangements with its customers to receive the
new NextGen content over the next few months.


About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor
of Internet bingo solutions. As the inventor and holder of Internet bingo
patents(1), Parlay was the first company in the world to develop and deploy a
commercial Internet bingo product. Parlay Bingo is available in 75-, 80- and
90-ball versions and is complemented by a full suite of lottery and casino
games. Our multi-player, multi-platform technology is used to power more online
bingo sites in more countries than any other software provider in the world.
Some of the world's best-known brands use Parlay gaming solutions, including
Virgin, Yahoo!, Paddy Power, NetPlay TV and Bingos.co.uk, as well as the St.
Minver and TGN bingo networks. Parlay's head offices are in Oakville, Canada
with offices in Bridgetown, Barbados and Valletta, Malta.


About NextGen Gaming Pty Ltd

NextGen Gaming is the world's leading independent supplier of innovative games
to the gambling industry. NextGen has delivered hundreds of games to its
international partners and gained a reputation for delivering the best player
experience. The company prides itself on delivering exceptional game performance
and game longevity that translates into profit for its partners and a great
experience for their players.


For more information on Parlay solutions and services, please visit our website
at www.parlaygroup.com


This document may contain statements about expected future events and/or
financial and operating results of Parlay Entertainment Inc. that are
forward-looking. By their nature, forward-looking statements require the Company
to make assumptions and are subject to inherent risks and uncertainties. There
is significant risk that predictions and other forward-looking statements will
not prove to be accurate. Readers are cautioned not to place undue reliance on
forward-looking statements as a number of factors could cause actual future
results, conditions, actions or events to differ materially from the targets,
expectations, estimates or intentions expressed in the forward-looking
statements.


(1) United States Patent No. 6,585,590, Canadian Patents No. 2,340,152 and
2,618,843, with other Patent applications pending in other countries.


(C) 2009 by Parlay Entertainment Inc.
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