LAGUNA BEACH, Calif., Dec. 16, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI), announced today that the Company has added a sales representative to cover the eastern part of the U.S for both it's Auri Footwear branded product line and the recent Robert Graham footwear license.

Paul McEnaney, a seasoned sales executive based in New York City, will expand Auri's presence with key accounts throughout the east coast, which will include sales and support in premium men's stores and department stores.

"I am excited to have Paul onboard to accelerate and expand our sales efforts on the east coast," stated Ori Rosenbaum, Chief Executive Officer of Auri, "His addition will allow us to have a focused and concerted sales effort in these important markets especially with the recent grant of the Robert Graham license. We look forward to significant growth on top of the positive momentum we have entering the fall selling season."

Mr. McEnaney is a veteran in the men's industry with extensive experience in multiple accessories products, clothing, merchandising and service. Paul joins Auri, with experience at Mulholland Brothers, Trafalger and other licensed businesses. Paul will be responsible for sales of men's footwear for AURI and the Robert Graham footwear license for the east coast states.

About Auri, Inc.

Auri designs, crafts and markets contemporary footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials to provide a new level of luxury in fashion footwear. Exclusive W*rks™ by Auri, patented technologies are the hallmark of the brand. Crafted with Italian leathers and hand finished details, the products incorporate a seamless fusion of next level technologies with pure style delivering a unique experience of no compromise fashion.

Advanced technologies include active suspension systems, compression control, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies.  For more information, please visit www.aurifootwear.com.

Safe Harbor Statement

This press release contains certain statements that may include 'forward-looking statements' as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believe, expect, anticipate, optimistic, intend, will" or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of risks and factors, including those discussed in the Company's periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risks and other factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

For more information:

Please contact;

JinkyJane Sotello

Auri Inc.

1200 N. Coast Hwy.

Laguna Beach, Ca.   92651

Jinkyjane@aurifootwear.com

(949) 793-4045

SOURCE Auri, Inc.

Copyright 2011 PR Newswire

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