HRAL Hear AtLast Holdings Inc (PK)

(PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that it has completed their financing of $1.5 million.

On March 1, 2010, HearAtLast Holdings, Inc. had issued a press release on the status of their bridge financing. Since then, the Company has decided not to continue negotiations with First Equity PTE, Ltd. as the terms of the financing were not acceptable and were not viewed as being favorable to the Company or to the shareholders of HearAtLast Holdings, Inc. CEO of HearAtLast stated, "The original funding that we were trying to complete was not beneficial to the Company and we therefore sought other avenues of financing that would greater enhance shareholder value."

HearAtLast is pleased to announce that they have finalized financing with Whirlwind Enterprises, for $1.5 million whereby $1.0 million has already been injected into the operations of HearAtLast. On or before June 30, 2010 an additional $500,000 will be injected in HearAtLast. The financing was done by way of preferred shares with no additional common stock being issued.

Whirlwind has not only committed to the financing but will also play a very important role in the expansion of HearAtLast as well as significantly increasing sales for the Company.

Matthew Sacco stated, "We are very excited in having Whirlwind Enterprises become our financial partner. Whirlwind Enterprises will not only act as a financial partner but will also be involved in the business operations of HearAtLast, assisting in the expansion of the Company." Mr. Sacco further stated that HearAtLast will soon announce in more detail the role that Whirlwind will serve in the Company's growth.

Edward Roundpoint, President of Whirlwind Enterprises, stated, "We are very excited about our newly formed relationship with HearAtLast and we look forward in assisting in the continued expansion of the Company."

About Whirlwind Enterprises

Whirlwind is a private North American investment company that is headed by Mr. Edward Roundpoint. Mr. Roundpoint has 10 years experience in the development and building of Companies. It is Whirlwinds Mandate to ensure the success of its endeavors through strategic planning and implementation. The company's services have been noteworthy in the biotechnology sector as well as the manufacturing industries. The involvements in past projects have ranged from conceptual design to efficiently managing contract creating, execution, and analysis for the purpose of maximizing financial and operational performance and minimizing risk.

About HearAtLast Holdings, Inc.

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc. is a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information, please visit the company website at: www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi 416-436-3795 investorrelations@hearatlast.com